Founding Head of Growth

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Develop and implement a go-to-market and growth marketing strategy for Nigeria and emerging African markets.

• Fine-tune target customer demographics, positioning, channel strategies, and launch phases by city.

• Create messaging frameworks, brand voice guidelines, and narrative arcs for campaigns.

• Collaborate with leading restaurants to promote Swoop’s advantages, onboarding incentives, and leadership in the category.

• Enhance customer acquisition through digital channels (social media, search, partnerships with creators), field marketing, promotions, referrals, and experiential events.

• Oversee and manage the monthly marketing budget, forecasts, and contributions to profitability.

• Recruit and lead a small, high-performing marketing team covering content, performance marketing, field activations, partnerships, and brand/PR.

⛳️ Requirements

• A minimum of 4 years in B2C marketing, preferably within startups, marketplaces, or food delivery services.

• Experience in marketing a B2C product that has over 100K monthly active users.

• Predominantly a B2C background with B2C experience in the last 5 years; candidates with primarily B2B backgrounds will not be considered.

• Strong analytical abilities with a history of making data-driven decisions (CAC, retention, LTV, channel ROAS).

• Experience in food delivery or marketplace platforms is highly preferred: Grab, Deliveroo, Foodpanda, Shopee, etc.

🏝️ Benefits

• Equity: Guaranteed equity in Swoop’s global entity.

• Bonus: Performance-based bonus pool linked to execution of launch KPIs and growth milestones (5–20%).

• Fully covered work travel: For candidates interested in relocating to Lagos, all visa, travel, accommodation, and meal expenses will be fully provided.

• Impact: Founding ownership in the scaling of a funded super-app across Africa.