Founding Head of Growth

This is a fully remote position, open to applicants in Malaysia.

📋 Description

• Develop and implement go-to-market and expansion marketing strategies for Nigeria and other African markets.

• Create messaging frameworks, brand voice guidelines, and campaign narratives.

• Drive customer acquisition through digital channels (social media, search, creator partnerships), field marketing, promotions, referrals, and experiential activations.

• Oversee and manage the monthly marketing budget, forecasts, and contributions to profitability.

• Recruit and lead a small, high-performing marketing team that includes content creation, performance marketing, field activations, partnerships, and brand/PR.

⛳️ Requirements

• At least 4 years of experience in B2C marketing, preferably within startups, marketplaces, or food delivery services.

• Proven experience in marketing a B2C product with over 100,000 monthly active users.

• Predominantly B2C background with relevant experience in the last 5 years. Profiles focused mainly on B2B are not suitable.

• Strong analytical abilities and a history of making data-driven decisions (CAC, retention, LTV, channel ROAS).

• Experience in food delivery or marketplace platforms is highly preferred: examples include Grab, Foodpanda, Shopee, etc.

🏝️ Benefits

• Equity: Guaranteed equity in Swoop’s global entity.

• Bonus: Performance-linked bonus pool based on execution tied to launch KPIs and growth milestones (5–20%).

• Fully covered work travel: For candidates interested in relocating to Lagos, all visa, travel, accommodation, and meal expenses are fully covered.

• Impact: Founding role in scaling a funded super-app across Africa.