Founding Head of Growth

This is a fully remote position, open to applicants in Indonesia.

📋 Description

• Develop and implement a go-to-market and expansion marketing strategy for Nigeria and new African markets.

• Create messaging frameworks, brand voice guidelines, and narratives for campaigns.

• Enhance customer acquisition through digital channels, field marketing, promotions, referrals, and experiential activations.

• Oversee and manage the monthly marketing budget, forecasts, and contributions to profitability.

• Recruit and lead a small, high-performing marketing team that includes content, performance marketing, field activations, partnerships, and brand/PR.

⛳️ Requirements

• Over 4 years of experience in B2C marketing, preferably in startups, marketplaces, or food delivery services.

• Experience in marketing a B2C product with over 100K monthly active users.

• Primarily B2C-focused background with relevant experience in the last 5 years; profiles with a strong B2B focus will not be considered.

• Excellent analytical skills and a proven history of making data-driven decisions (CAC, retention, LTV, channel ROAS).

• Experience in food delivery or marketplace platforms is highly desirable, such as Gojek, Grab, Shopee, Tokopedia, etc.

🏝️ Benefits

• Equity: Guaranteed equity in Swoop’s global entity.

• Bonus: Performance-based bonus pool linked to launch KPIs and growth milestones (5–20%).

• Fully covered work travel: For candidates looking to relocate to Lagos, all visa, travel, accommodation, and meal expenses are taken care of.

• Impact: Foundational ownership in scaling a funded super-app across Africa.