Founding Developer Relations Lead

This is a fully remote position, open to applicants in North America.

📋 Description

• Take ownership of the Developer Funnel, managing it from start to finish.

• Oversee the entire developer funnel from awareness to activation; enhance adoption and engagement among our API user base through a structured, data-driven engagement strategy.

• Create onboarding experiences that enable creative developers to rapidly achieve their first successful API build.

• Manage the transition from self-service to enterprise API relationships – identify high-potential developers through usage and spending signals, and direct them to the appropriate engagement track.

• Monitor, analyze, and report on developer funnel metrics and API engagement utilizing BI tools and data.

• Build and Energize the Creative Developer Community.

• Organize hackathons, sponsorships, and developer events from conception through to execution and follow-up.

• Cultivate and sustain a community of creative technologists, researchers, and developers who are pushing the limits of generative video and image technology.

• Represent Runway at conferences, meetups, and online platforms; establish yourself as a recognizable and trusted figure within the generative AI developer ecosystem.

• Gather developer sentiment, emerging use cases, and market signals to relay back to internal teams for product development insights.

• Create high-quality tutorials, demos, sample repositories, and technical walkthroughs that demonstrate the potential of our models and API.

• Manage social and X content strategy for the developer audience, producing rapid demos, creative experiments, prompting tips, and technical threads.

• Conduct regular developer communications including email newsletters, changelogs, and recurring developer office hours.

• Prototype creative, targeted content that resonates with developers.

• Champion Developers Internally – and Runway Externally.

• Act as the primary liaison for the developer community; be truly accessible, responsive, and helpful.

• Establish a structured feedback loop between developers and the Product and Engineering teams – highlight trends, flag obstacles, and advocate for developer needs.

• Collaborate with Marketing and GTM to formulate developer-focused activation campaigns that appeal to a technical, creative audience.

• Define and monitor success metrics associated with developer activation, API engagement, and community growth.

⛳️ Requirements

• 5+ years of experience in developer relations, developer advocacy, or a highly technical, community-facing role – preferably within AI/ML, creative technology, or a research-related organization.

• Proficient, hands-on knowledge of generative video and image models; you have practical experience with them, continually experiment, and closely follow this field.

• Ability to thrive in a 0-to-1 environment – you've initiated programs, communities, or developer initiatives from the ground up and know how to create structure and momentum without a predefined guide.

• Strong engineering basics – you can write code, independently build demos, debug API integrations, and engage credibly with technical audiences.

• A genuine creative sensibility – you comprehend the needs of designers, filmmakers, and creative technologists, not just traditional software engineers, moving seamlessly between those domains.

• A proven history of driving developer community growth and API adoption with measurable results.

• Experience in producing developer-facing content across various formats: documentation, video demos, short-form social content, and live technical presentations.

• Experience in managing developer events from start to finish: hackathons, workshops, sponsorships, and office hours.

• A deep passion for generative AI; you stay engaged with the technology, actively build with it, and possess a strong perspective on its future direction.

🏝️ Benefits

• Great teams

• Equal opportunity to succeed