Founder's Associate

This is a fully remote position, open to applicants in Germany.

📋 Description

• We are currently experiencing a thrilling phase with multiple exciting developments, including new product lines, retail launches, scaling performance marketing, influencer initiatives, entry into new markets, and enhancing our supply chain.

• Develop and refine new Shopify landing pages for marketing campaigns and collaborations.

• Establish, brief, and monitor influencer and creator programs.

• Construct and enhance email and retention flows using Klaviyo.

• Set up and evaluate performance campaigns on Meta and TikTok.

• Manage PR and media outreach efforts.

• Prepare for and assist in retail expansion and meetings with leading DACH and international retailers.

• Create sell sheets, pricing models, and trade marketing strategies.

• Onboard new retail partners.

• Contribute to the development of new product lines, from design briefs to market readiness.

• Communicate with our international manufacturing partners in English.

• Oversee inventory planning, logistics, and 3PL coordination.

• Develop a scalable supply chain structure.

• Conduct research on new markets, categories, and partnerships.

• Generate actionable reports that we actively use.

• Handle additional tasks that Leonie may not be able to manage.

• The specific mix of responsibilities is tailored to you. We leverage your strengths and allow you to grow in areas that interest you the most.

⛳️ Requirements

• Ambition. You aspire to eventually establish your own company or build a brand, viewing this role as the ideal training ground.

• Generalist with a sense of urgency. You tackle problems swiftly and aim for "good enough" rather than striving for perfection at a slow pace.

• 1–4 years (+/-) of experience in startups, consulting, VC, e-commerce, brands, or related fields—strong career changers are encouraged to apply.

• Structured and ownership-driven. You maintain organization, proactively seek answers, and thrive without micromanagement.

• Hands-on approach. We prefer to build things ourselves before outsourcing.

• Proficiency in German (C2) and fluent in English (business level).

• Comfortable using tools like Shopify, Klaviyo, Claude/ChatGPT, etc. If you're not familiar with them yet, you'll learn quickly.

• A keen sense of style. You comprehend what defines a premium brand and understand the significance of attention to detail.

🏝️ Benefits

• Gain real insight into scaling a business: investor meetings, retail negotiations, pricing decisions, hiring, and more.

• Ownership from day one with your own projects, KPIs, and decision-making responsibilities.

• Work closely with Leonie, who has successfully built multiple brands and is eager to share her expertise while being fully receptive to your ideas.

• Competitive salary complemented by an attractive performance-based bonus program.

• Fully remote work is possible, with optional in-person meetings a few days each quarter (headquarters located in Munich).

• A straightforward environment: no middle management, no office politics, and no "we've always done it this way" mentality—your ideas matter!