Financial Services Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Conduct bi-weekly calls with clients to discuss performance, strategies, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert campaign data into straightforward, actionable insights for clients without a technical background.

• Foster robust client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Design, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and campaign variables.

• Daily performance monitoring and campaign adjustments based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and formulate strategies for improvement.

• Experiment with audiences, messaging, and creative to discover better performance opportunities.

• Contribute to the development of ad copy and campaign messaging.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows with Zapier, and manage lead-routing processes.

• Address technical challenges between advertising platforms and client systems.

• Actively monitor tracking and lead flow to preempt issues that could impact client outcomes.

• Report to the Associate Director of Operations while being accountable for client results, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media, particularly with Meta advertising.

• Demonstrated capability in managing multiple client accounts and leading client-facing discussions.

• Proven track record of managing campaigns to meet defined performance objectives while fostering client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance-Based Bonus.