Field & Partner Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement quarterly marketing strategies for designated partners.

• Propel partner-oriented initiatives, scalable demand generation, and digital programs in line with channel sales objectives.

• Act as the main marketing contact for Arctic Wolf with strategic partner marketing managers.

• Enhance the partner program and overall partner experience through incentives, events, and digital initiatives.

• Engage new partner sellers and foster awareness among national partners.

• Develop and promote integrated campaigns and content tailored for strategic partner communities.

• Create scalable initiatives that empower partners to generate demand.

• Customize content and delivery to cater to the needs of top-tier partners.

• Craft segment-specific messaging and partner tools for channel product and program launches.

• Oversee campaign requests for training, panels, webinars, advertisements, landing pages, social broadcasts, and partner training.

• Source and organize giveaways and engagement items for partner representatives.

• Examine program and platform performance data, identify patterns, and suggest enhancements.

• Develop quarterly plans based on performance insights to optimize ROI.

• Manage, balance, and report on the channel marketing budget.

• Adjust marketing expenditures based on program effectiveness.

• Collaborate with channel sales, channel communications, product marketing, sales enablement, Demand Center, and Creative teams.

⛳️ Requirements

• 5–7+ years of demonstrated experience in B2B field or partner marketing.

• Proficient in utilizing marketing automation tools and Salesforce for campaign development and performance tracking.

• Willingness and capacity to travel up to 20%, primarily for Channel Partner events.

• Outstanding organizational, prioritization, and project management abilities.

• Strong channel acumen and understanding of channel go-to-market strategies, partner business models, partner profitability, and best practices for channel engagement.

• Comprehensive understanding of the marketing and sales funnel as it pertains to the channel.

• Exceptional writing proficiency.

• Strong analytical capabilities, including report generation, review, extraction of actionable insights, and recommendations.

• Ability to integrate metrics into ongoing improvement processes.

• Excellent written and verbal communication and interpersonal skills.

• Proficient in managing budgets and prioritizing expenditures based on business requirements and performance data.

• Familiarity with marketing automation, CRM, and PRM technology stacks.

• Ability to forge effective working relationships with sales leaders, sales teams, and partner communities.

• Bachelor’s degree in Marketing, Business, English, Communications, or a related field is preferred.

• Experience in a cloud services or security technology company with a mid-market focus is preferred.

• Background checks are necessary.

• Authorization to handle software or technology regulated under U.S. export control laws may be required.

🏝️ Benefits

• Equity for all employees.

• Flexible time off and paid volunteer days.

• 401k matching.

• Training and career development opportunities.

• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services.

• Extensive Employee Assistance Program (EAP) offering mental health services.

• Fertility support and paid parental leave.

• Variable incentive compensation.

• Equity grants for new hires.

• Reasonable accommodations for applicants and employees with disabilities.