Field Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take charge of the complete marketing strategy and implementation for designated regions in the US and Canada.

• Collaborate with Sales and Energy Markets to meet yearly sales objectives by refining sales messaging and executing campaigns that drive enrollment.

• Develop in-depth knowledge of assigned regions, including demand response programs, competitors, industries, customers, and macro trends.

• Work alongside Sales leaders and Energy Markets to enhance positioning and competitive differentiation.

• Evaluate closed and lost deals to pinpoint opportunities for improvement.

• Keep competitive intelligence documentation up-to-date and share insights with Sales, Energy Markets, and Product teams.

• Oversee and implement a marketing calendar.

• Manage email campaigns for prospecting, upselling, program news, current events, and grid conditions.

• Organize webinars and industry events/dinners to generate leads and cultivate pipeline deals.

• Identify trade shows, manage Voltus’s participation, and submit opportunities for speaking engagements.

• Maintain relationships with region-specific industry associations.

• Measure and report on the effectiveness of campaigns, including leads generated and revenue influenced.

• Assist Sales Directors with the positioning of services and technology in RFP submissions.

• Support Energy Markets during the launch of new programs.

• Develop marketing materials and case studies.

• Report directly to the Associate Director of Marketing.

• Serve as a thought partner to Sales and Energy Markets by understanding pipelines, territory dynamics, and deal outcomes.

⛳️ Requirements

• Proven experience in demand generation across digital, email, trade shows, and other related channels.

• Strong writing and storytelling abilities.

• Capability to simplify complex technology and energy market information into easily understandable concepts.

• Skill in building trusted cross-functional relationships, particularly with Sales, Energy Markets, and Sales Productivity teams.

• Excellent in-person, written, and presentation communication skills.

• Proficiency in HubSpot and Salesforce is mandatory.

• Proactive, self-motivated, and deadline-focused project execution.

• Familiarity with Claude is an advantage.

• Must be authorized to work from a home location within the US or Canada.

• No visa sponsorship or transfers will be provided for new hires.

🏝️ Benefits

• Annual bonus of 15%.

• Equity opportunities.

• Unlimited leave for full-time employees.

• Parental leave provisions.

• Comprehensive benefits package designed to enhance health, wellness, and financial security.

• Fully remote workplace environment.