Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, execute, and oversee comprehensive regional marketing strategies for North America.

• Generate leads and create a sales pipeline through digital marketing initiatives, webinars, both virtual and in-person events, content syndication, and account-based marketing efforts.

• Organize, manage, and execute trade shows, conferences, regional events, workshops, and executive roundtables throughout North America.

• Supervise event strategy, budget distribution, logistics, and post-event lead management.

• Collaborate with North America sales teams to identify regional requirements, communicate marketing strategies, and provide tailored collateral and sales tools.

• Oversee the lead management process.

• Tailor global marketing content and messaging to suit North American markets.

• Work in conjunction with central marketing teams to create case studies, white papers, and solution briefs.

• Manage the North America field marketing budget and assess ROI.

• Establish and track KPIs, analyze campaign effectiveness, and report pipeline contribution, ROI, and regional insights to sales and marketing leadership.

• Keep an eye on market trends, competitive environments, and customer behaviors to refine strategies.

• Collaborate with corporate marketing, product marketing, partner marketing, communications, and regional marketing teams.

⛳️ Requirements

• 5-7+ years of experience in B2B marketing, ideally in the enterprise technology or SaaS sector.

• 3+ years in a field marketing position covering the US and Canada.

• Demonstrated success in developing and implementing multi-channel marketing campaigns that yield measurable results, including pipeline generation, customer acquisition, and ROI.

• Strong knowledge of demand generation best practices, digital marketing channels, event marketing, and account-based marketing strategies.

• Excellent communication, presentation, and interpersonal abilities.

• Capability to build strong relationships and collaborate effectively with sales teams and cross-functional stakeholders across various regions and time zones.

• Outstanding project management and organizational skills, with the ability to handle multiple complex projects at once.

• Analytical mindset with experience in tracking, analyzing, and reporting on marketing metrics.

• Willingness to travel across North America as required.

• Ability to function as an independent contributor.

🏝️ Benefits

• Retirement Plans

• Medical, Dental and Vision Coverage

• Paid Time Off

• Paid Parental Leave

• Support for Community Involvement

• Flexible work hours

• Family-friendly benefits

• Social programs