Field Marketing Manager

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Assist franchise owners by implementing localized performance strategies that link marketing investments to quantifiable business results.

• Assess business performance, marketing KPIs, local market dynamics, and competitive actions to uncover growth potential.

• Analyze marketing ROI through metrics such as cost per lead, lead quality, appointment conversion, sales conversion, average ticket, revenue contribution, and customer acquisition costs.

• Organize and facilitate quarterly local business reviews.

• Ensure alignment of marketing investments with revenue targets, operational capacity, seasonal variations, and local market conditions.

• Suggest strategic priorities that enhance profitability and aid in executing established growth plans.

• Analyze performance across Google Ads, Local Services Ads, SEO, Google Business Profile, paid social, websites, reputation management, and various demand-generation initiatives.

• Convert complex reporting into actionable business insights while identifying opportunities, risks, and trends in assigned markets.

• Compare performance against similar franchise locations.

• Collaborate with Franchise Business Consultants, Digital Marketing, Operations, and Brand Leadership on onboarding, market launches, performance enhancements, territory expansion, multi-location growth, and long-term strategy.

• Review campaign performance with digital marketing partners and propose data-driven optimization strategies.

• Assist franchise owners in comprehending vendor recommendations, pinpointing funnel inefficiencies, and safeguarding marketing investments.

⛳️ Requirements

• A Bachelor's degree in marketing, business, or a related field.

• Over 5 years of experience in franchise marketing, field marketing, business consulting, marketing strategy, or digital marketing.

• Proven experience working directly with business owners or executive-level clients.

• Strong grasp of marketing analytics and business performance metrics.

• Experience in facilitating strategic business reviews and presenting findings to stakeholders.

• Exceptional communication, relationship management, and consulting abilities.

• Experience in franchise, home services, or multi-location environments is advantageous.

• Preference for candidates with agency or client strategy experience.

• Preferred experience working with digital marketing vendors.

🏝️ Benefits

• Travel opportunities of approximately 20–30%.

• An equal opportunity workplace dedicated to diversity and inclusion.