Field Marketing Manager

This is a fully remote position, open to applicants in New Jersey, +4 more states.

📋 Description

• Develop and implement tailored marketing strategies to enhance brand recognition.

• Drive efforts to acquire new customers.

• Support the marketing requirements of designated centers.

• Conduct market analysis.

• Identify growth opportunities.

• Collaborate with the Creative team to produce impactful marketing materials.

• Work with the Marketing team to ensure consistency in overall brand direction.

• Design and execute marketing campaigns.

• Organize and manage local events, community involvement, and promotional activities.

• Oversee logistics, budgeting, and execution.

• Coordinate the promotion of local events and engagement through social media channels.

• Establish and nurture relationships with local partners, influencers, and community organizations.

• Utilize partnerships to strengthen brand visibility and drive new customer acquisition.

• Regularly distribute marketing materials to local business collaborators.

• Efficiently manage and allocate the regional marketing budget.

• Monitor expenditures to ensure all activities remain cost-effective.

• Collaborate with Center Managers to identify optimal field marketing initiatives.

• Track key performance indicators (KPIs) to assess the success of field marketing efforts.

• Provide management with regular reports and feedback regarding campaign effectiveness and regional market dynamics.

⛳️ Requirements

• Bachelor's degree in Marketing, Business Administration, or relevant industry experience.

• Experience in Field Marketing, Regional Marketing, or a comparable role.

• Proven success in managing effective marketing campaigns.

• Experience with budgeting and planning for annual go-to-market marketing strategies.

• Experience in a matrix-structured leadership environment.

• Strong project management and organizational abilities.

• Excellent communication and interpersonal skills.

• Proficient in marketing software and tools (e.g., CRM, email marketing platforms, social media management tools).

• Ability to analyze data and make decisions based on data insights.

• Adaptability to evolving market conditions and shifting priorities.

• Willingness to travel 50%-75% to centers within the assigned region.

• Must possess reliable transportation and maintain a clean driving record.

• Ability to work flexible hours, including evenings and weekends as necessary for events and campaigns.

• Must be capable of standing for extended periods and lifting at least 40 lbs.

• A strong passion for pets is essential!

🏝️ Benefits

• Health, vision, dental, short & long-term disability, and life insurance.

• A startup-minded company with secure funding.

• 401k matching plan.

• Discounts on pet care services.

• Generous paid time off (PTO).

• Opportunities for career advancement within a network of like-minded professionals.

• Employer-sponsored pet insurance.