Field and Events Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of Traversal’s events and field marketing strategy encompassing corporate events, sponsored trade shows, roadshows, workshops, and regional programs.

• Design and implement exceptional events from inception to completion, managing timelines, budgets, vendors, logistics, and on-site execution.

• Create and oversee regional field marketing initiatives that align with pipeline acceleration objectives.

• Collaborate closely with the sales team.

• Work cross-functionally with Sales and Marketing to strategize initiatives that align with brand and business objectives.

• Evaluate, analyze, and report on the effectiveness of each initiative, focusing on pipeline impact and ROI.

• Continuously test, iterate, and enhance programs based on performance data and feedback from the field.

⛳️ Requirements

• 3–5 years of experience in B2B field marketing within a fast-paced technology company.

• Demonstrated expertise in planning and executing executive events, customer programs, and field marketing initiatives.

• Experience in managing industry conferences, trade shows, and sponsorship activations from planning through post-event analysis.

• Proficient in executing events tailored for both highly technical audiences (engineering, infrastructure, DevOps, SRE, platform teams) and executive decision-makers.

• Skilled in measuring pipeline influence, campaign attribution, and event ROI.

• Experience in managing external vendors, agencies, and production partners.

• Exceptional project management and organizational capabilities, along with a strong attention to detail.

• Proven experience collaborating closely with Sales and GTM organizations to develop integrated field marketing programs that bolster pipeline generation.

• Comfortable working across functions in a dynamic startup environment where priorities shift rapidly.

• Bachelor’s degree in Marketing, Business, or a related field is preferred.

• Willingness to travel approximately 30–50% as required by programs.

🏝️ Benefits

• Competitive compensation

• Startup equity

• Health insurance

• Flexible time off

• Abundant in-office snacks