Federal Marketing Analytics and Insights Manager

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Lead the strategy, governance, analytics, quality, and integration efforts associated with marketing and communications data.

• Supervise the infrastructure for cross-channel tracking and measurement, including tracking links, data lake or API-based integrations, and reporting requirements.

• Evolve and sustain the core marketing measurement framework, which includes standardized metrics, definitions, benchmarks, and aligned data sources.

• Create dashboards, reporting frameworks, and analytical models that convert complex data into actionable insights.

• Analyze performance, predict trends, and guide strategic optimizations using data-driven methodologies.

• Enhance AI-powered analytics, automation, and experimentation to boost efficiency, improve targeting, and showcase business impact.

• Identify and synthesize trends and insights that inform engagement strategies and bolster marketing effectiveness.

• Govern the CRM platform to guarantee data accuracy while enabling client intelligence and activity tracking.

• Act as a connector among Marketing + Communications, Leadership, Business, and Growth teams.

⛳️ Requirements

• At least 8 years of experience in marketing analytics, data strategy and governance, and performance measurement within a B2B or B2G context.

• Bachelor’s degree.

• Excellent written and verbal communication skills.

• Capability to present insights clearly to stakeholders at various levels.

• Proficient in managing multiple projects in a deadline-oriented environment.

• Strong executive presence and stakeholder management abilities within a matrixed organization.

• Team-oriented and highly collaborative with exceptional interpersonal skills.

• Familiarity with integrated marketing disciplines is a plus.

• Working knowledge of Salesforce, Marketing Cloud, or comparable CRM and marketing automation platforms is an advantage.

• Knowledge of Adobe Analytics, Adobe Target, LinkedIn Campaign Manager, Sprinklr, HubSpot, Cvent, Greenhouse, Power BI, or other data visualization tools is a plus.

• Experience with AI-driven analytics tools, automation frameworks, or marketing experimentation programs is an asset.

• Applicants seeking employment in the US must possess work authorization that does not currently or in the future require visa sponsorship.

🏝️ Benefits

• Collaborative and supportive community.

• Hands-on experience.

• Certifications.

• Industry training.

• Equal employment opportunities.

• Reasonable accommodations for disabilities or religious observances.

• Veteran employment opportunities.