Fashion Paid Advertising Strategist

📋 Description

• Complete responsibility for the execution and management of performance marketing through paid social and native media platforms.

• Experience with Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.

• Efficiently manage builds and production from start to finish, ensuring redundancy across channels and collaborating with Specialists on teams as necessary.

• Lead the execution of optimizations aimed at enhancing performance in relation to established goals.

• Oversee client budgets and provide expert advice on budget adjustments as needed.

• Take charge of strategic internal communication for client teams.

• Proactively communicate with the team regarding performance, strategy, recommendations, deliverables, and action items, coordinating tactical needs with Specialists where relevant.

• Prepare weekly client progress summaries that highlight performance insights and future recommendations.

• Demonstrate excellent marketing and business strategy expertise.

• Have a comprehensive understanding of the marketing funnel and the execution process via paid social and paid media.

• Possess a thorough knowledge of the eCommerce model and lead generation strategies.

• Capable of navigating obstacles and modifying strategies in response to changes in the landscape to achieve desired outcomes.

• Responsible for performance reporting and strategy communications.

• Execute performance reporting from A-Z, including the creation of high-quality presentations.

• Utilize data effectively to narrate a story and present results to clients and key stakeholders, outlining clear next steps.

• Implement AI technologies to enhance and streamline business processes.

• Utilize Power Digital's Nova ecosystem relevant to your department.

⛳️ Requirements

• 2-3 years of experience in digital marketing, with 1-2 years in an agency environment.

• At least 2 years of experience in Direct Response marketing, particularly in E-Commerce, Lead Generation, or B2B.

• Minimum of 2 years of experience working with Meta Ads for direct response initiatives.

• At least 2 years of hands-on experience in Search Engine Marketing.

• Experience in campaign development and optimization processes, including bid optimization, keyword research, and ad copy creation.

• Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, and Bing Ads.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• Strong understanding of full-funnel marketing and the role of paid media within that funnel.

• Advanced proficiency in both spoken and written English is required for this position.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Professional development opportunities