Fashion Paid Advertising Strategist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• In the role of Paid Advertising Strategist, you will take charge of the execution, performance, and expansion of campaigns within your designated accounts.

• Your focus is aligned with the client's business success, linking your initiatives to overarching business objectives.

• You demonstrate initiative and independently manage your responsibilities.

• Collaborating closely with account leadership, you will brainstorm and refine the strategy for your service within the wider media landscape.

• You will oversee reporting, optimizations, client communication, and the execution of keyword research, ad copy creation, bid adjustments, and regular campaign management, occasionally with assistance from a Specialist.

• You excel at delivering insights and proactive strategies to clients consistently, possessing a robust understanding of your service's strategy and the factors that influence performance.

⛳️ Requirements

• 2-3 years of experience in digital marketing, with 1-2 years in an agency environment.

• At least 2 years of experience in Direct Response marketing, particularly in E-Commerce, Lead Generation, or B2B.

• A minimum of 2 years of experience with Meta Ads for direct response campaigns.

• At least 2 years of hands-on experience with Search Engine Marketing.

• Specific experience in campaign development and optimization processes such as bid optimization, keyword research, and ad copy creation.

• Extensive campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, and Bing Ads.

• Proficiency in Google/Microsoft Office Suite(s).

• Proficiency in Google Analytics.

• Strong comprehension of full-funnel marketing and the role of paid media within the funnel.

🏝️ Benefits

• Proficiency in spoken and written English at an advanced level is required for this role.