Fashion Marketing Account Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of 4–6 fashion and apparel accounts.

• Identify growth barriers within Business, Audience, Product, Messaging, Channels, and Measurement through quarterly Power Circuit assessments.

• Link creative and campaign strategies to business results during QBRs.

• Oversee collaboration among paid search, paid social, influencer, SEO, email, and creative teams.

• Advise on customer retention strategies, focusing on repeat purchase rates, LTV by acquisition cohort, and loyalty mechanics.

• Direct retention and expansion efforts, lead renewals, and increase MRR.

• Develop multi-faceted relationships with client contacts.

• Ensure daily utilization of Iris and nova, maintain a 100% Pulse cadence, and comply with Power Circuit standards.

• Mentor and offer direct feedback to analysts and specialists.

• Utilize AI technologies to improve and optimize business operations.

• Take advantage of Power Digital's Nova ecosystem.

⛳️ Requirements

• Over 6 years of experience in fashion or apparel marketing, either on the agency or brand side.

• Comprehension of the interaction between creative strategy and media strategy.

• Proficiency in the influencer and UGC ecosystem, including briefing, evaluation, and scaling.

• Familiarity with DTC-first brands and understanding of CAC, LTV, repeat rates, and margins by channel.

• Experience with Meta-centric media mixes and measurement challenges, such as incrementality testing, creative fatigue, and audience saturation.

• Background with seasonal brands and strategies that account for seasonality.

• Proven track record of retaining and expanding accounts.

🏝️ Benefits

• Competitive base salary plus commission opportunities.

• Comprehensive Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards employee monthly premiums.

• 401(k) plan featuring a 4% employer contribution match.

• Unlimited Time Off available starting on the first day.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) dedicated to philanthropic efforts.

• Fully flexible work environment: full-remote, in-office, or hybrid options.

• A one-time $100 USD Work From Home (WFH) stipend included in your first paycheck.

• Employee Assistance Program (EAP).

• 12 observed national holidays in the United States plus 2 mental health recharge days each year.

• Limitless opportunities for growth and leadership within a rapidly expanding firm.

• Continuous employee development programs aimed at personal and professional growth (Hedgehog and Vital 5s).

• Quarterly awards that include prize money and recognition for exceptional performance.

• Opportunities to participate in company DEI initiatives.