Fashion Marketing Account Director

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Manage a portfolio of 4–6 fashion and apparel accounts.

• Identify obstacles to growth in customer acquisition efficiency, retention, and alignment of creative targeting.

• Develop growth roadmaps and ensure the team is accountable for implementation.

• Leverage AI technologies to improve and optimize business operations.

• Utilize Power Digital's Nova ecosystem within the department.

• Conduct quarterly Power Circuit reviews focusing on Business, Audience, Product, Messaging, Channels, and Measurement.

• Maintain a solid understanding of fashion business fundamentals, encompassing pricing, merchandising, and multi-channel distribution.

• Foster senior client relationships and link creative and campaign decisions to business results during QBRs.

• Oversee the coordination of paid search, paid social, influencer, SEO, email, and creative teams.

• Advise on customer retention strategies, including repeat purchase rates, cohort LTV, and loyalty mechanics.

• Manage retention and expansion efforts, lead renewals, and drive MRR growth.

• Develop multi-threaded relationships with client contacts.

• Ensure daily utilization of Iris and Nova, maintain 100% Pulse cadence, and comply with Power Circuit standards.

• Mentor and provide direct feedback to analysts and specialists.

⛳️ Requirements

• 6+ years of experience in fashion or apparel marketing, either on the agency or brand side.

• High-level proficiency in both spoken and written English.

• Comprehension of the interplay between creative strategy and media strategy.

• Familiarity with the influencer and UGC ecosystem, including briefing, evaluation, and scaling processes.

• Comfort working with DTC-first brands and understanding of CAC, LTV, repeat rate, and channel margin economics.

• Experience with Meta-heavy media mixes and measurement challenges such as incrementality testing, creative fatigue, and audience saturation.

• Background in working with seasonal brands and formulating seasonally suitable strategies.

• Proven track record in retaining and expanding accounts.

🏝️ Benefits

• Competitive base salary plus commission opportunities.

• Prepaid Medicine Plan.

• 15 paid vacation days (PTO) annually.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) to support philanthropic activities.

• Flexible work environment: full-remote, in-office, or hybrid options available.

• A one-time 400,000 COP Work From Home (WFH) stipend that will be added to your first paycheck.

• Employee Assistance Program (EAP).

• 17 observed Colombian national holidays plus 2 mental health recharge days each year.

• Legal benefits including Prima and Cesantias.

• Paid Social Security contributions.

• Unlimited growth and leadership opportunities within a rapidly expanding company.

• Ongoing employee development programs aimed at personal and professional growth (Hedgehog and Vital 5s).

• Quarterly awards featuring prize money and recognition for exceptional performance.

• Opportunities to participate in company DEI initiatives.