Fashion Advertising Strategist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• In the role of Paid Advertising Strategist, you will take charge of the execution, performance, and growth of campaigns within your designated portfolio.

• Your focus will be on the success of clients' businesses, ensuring that your efforts align with overarching business objectives.

• You are a self-starter and will independently manage your responsibilities.

• Collaborating closely with account leadership, you will brainstorm and refine the strategy of your services within the larger media landscape.

• Your responsibilities will include managing reporting, optimizations, client communications, and executing keyword research, ad copy creation, bid adjustments, and regular campaign management, occasionally with the assistance of a Specialist.

⛳️ Requirements

• 2-3 years of experience in digital marketing, with 1-2 years in an agency environment.

• At least 2 years of experience in Direct Response marketing, particularly in E-Commerce, Lead Generation, or B2B sectors.

• A minimum of 2 years of experience managing Meta Ads for direct response campaigns.

• At least 2 years of hands-on experience in Search Engine Marketing.

• Specific experience in campaign development and optimization processes, including bid optimization, keyword research, and ad copy creation.

• Substantial campaign management experience in one or more additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, and Bing Ads.

• Proficiency in Google/Microsoft Office Suite(s).

• Proficiency in Google Analytics.

• A strong understanding of full-funnel marketing and the role of paid media within the funnel.

🏝️ Benefits

• Proficiency in spoken and written English at an advanced level is essential for this position.