Fashion Advertising Strategist

📋 Description

• As the Paid Advertising Strategist, you will take charge of the execution, performance, and development of campaigns within your designated accounts. Your focus is on the success of the clients’ businesses, aligning your efforts with overarching business objectives. You are a self-starter who autonomously manages your responsibilities.

• Collaborating closely with account leadership, you will brainstorm and refine the strategy for your service within the larger media mix. You will oversee reporting, optimizations, client communications, and the execution of keyword research, ad copy creation, bid optimizations, and regular campaign management, occasionally with the assistance of a Specialist.

• In your role as the Strategist, you excel at providing insights and forward-thinking strategies to clients continually, demonstrating a robust understanding of your service’s strategy and the key levers to enhance performance.

⛳️ Requirements

• 2-3 years of digital marketing experience, including 1-2 years within an agency environment.

• At least 2 years of experience in Direct Response marketing, particularly in E-Commerce, Lead Generation, or B2B.

• A minimum of 2 years of hands-on experience with Meta Ads for direct response campaigns.

• At least 2 years of practical experience in Search Engine Marketing.

• Experience in campaign development and optimization processes, including bid optimization, keyword research, and ad copy creation.

• Significant campaign management experience in one or more of the following campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, and Bing Ads.

• Proficiency in Google/Microsoft Office Suite(s).

• Proficiency in Google Analytics.

• A strong grasp of full-funnel marketing and the role of paid media within the funnel.

• Excellent written and verbal communication skills.

• Strong organizational and project management abilities.

• A self-motivated individual with a strong desire to achieve success.

• Exceptional interpersonal skills.

• A strong work ethic and the ability to learn quickly and independently.

• An interest in building a long-term relationship with a growing company.

🏝️ Benefits

• Proficiency in spoken and written English at an advanced level is required for this role.

• Full ownership and execution of performance marketing via paid social and paid media native platforms.

• Experience with Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.

• Effectively executing builds and production from start to finish with redundancy across channels; coordinating production with Specialists on teams as needed.

• Lead the execution of optimizations aimed at improving performance relative to established goals.

• Manage all client budgets and provide guidance on budget adjustments based on your expertise.

• Take ownership of strategic communication internally for client teams.

• Proactive internal communication with the team regarding performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialists as appropriate.

• Weekly client progress summaries that highlight performance insights and future recommendations.

• Strong marketing and business strategy acumen.

• A comprehensive understanding of the marketing funnel and how to leverage it via paid social and paid media.

• Full comprehension of the eCommerce model and lead generation strategies.

• The capability to navigate challenges and adjust strategies in response to changes in the landscape to achieve desired outcomes.

• Responsibility for performance reporting and communication of strategy.

• Execute performance reporting comprehensively with strong presentation creation skills.

• Ability to utilize data to narrate a story and clearly communicate results to clients and key stakeholders with actionable next steps.

• Employ AI technologies to enhance and optimize business processes.

• Utilize and leverage Power Digital's Nova ecosystem as it pertains to your department.