Facebook Ads Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of Meta Ads from start to finish: Strategize, create, launch, and oversee all Facebook and Instagram campaigns for Sports Academy Games. This includes managing campaign structure, audience targeting, placements, bidding strategies, budgets, and daily optimizations.

• Profitably Increase Ad Spend: Elevate budgets while maintaining control over Customer Acquisition Cost (CAC). Understand when to increase spending, when to decrease it, and how to interpret signals that indicate the appropriate action.

• Engage the K-12 Audience: Develop and test targeting strategies that effectively reach parents of K-12 students, young athletes, and educators. Incorporate lookalike audiences, interest stacks, and broad targeting to identify what drives conversions.

• Conduct Creative Testing: Establish structured frameworks for creative testing. Collaborate with our creative team to generate concepts for K-12 games products, test variations against one another, and apply insights to future campaigns.

• Monitor and Report on Performance: Take charge of reporting on spending, CAC, Return on Ad Spend (ROAS), sign-ups, and downstream engagement. Gather data, articulate key insights, and present recommendations during weekly marketing reviews.

• Stay Informed on Platform Changes: Keep abreast of Meta's algorithm updates, new ad formats, changes in attribution, and policy adjustments. Proactively modify strategies to prevent performance declines.

⛳️ Requirements

• 3 to 5 Years of Experience with Meta Ads: You have primarily managed Facebook and Instagram ad accounts as your main role, not just as an additional task. Be prepared to discuss specific campaigns you executed, including successes and challenges.

• Proven Track Record of Scaling Budgets: You have successfully increased an account's monthly budget significantly while maintaining performance levels. Be ready to discuss the details: starting and ending budgets, CAC, ROAS, and the adjustments made to achieve these results.

• Extensive Platform Knowledge: You possess in-depth knowledge of Meta Ads Manager. This includes campaign budget optimization, Advantage+ campaigns, conversions API, pixel setup, custom conversions, and attribution windows. You have strong opinions on effective strategies.

• Proficient with AI Tools: You leverage AI to enhance creative iterations, streamline copywriting, conduct audience research, or improve reporting efficiency. You are familiar with the tools that integrate well into workflows.

• Strong Creative Insight: You can evaluate an ad's potential effectiveness before its launch. You understand how to brief creative teams, what resonates with parents and children, and how to translate performance data into actionable creative briefs.

• Analytical Approach: You rely on data to inform your decisions. You can create clear reporting views, identify key metrics, and communicate performance insights to those unfamiliar with Ads Manager.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and growth.

• Flexible work environment and schedule.

• Health, dental, and vision insurance plans.

• Paid time off and holidays.