Facebook Ads Specialist

This is a fully remote position, open to applicants in Hong Kong.

📋 Description

• Oversee and enhance Meta campaigns within designated markets

• Evaluate campaign and creative performance to identify effective strategies

• Analyze both successful and unsuccessful ads to discern performance variances

• Generate innovative creative concepts, angles, hooks, messaging, and enhancements to current successful campaigns

• Draft comprehensive briefs for video editors and graphic designers

• Experiment with creative concepts, offers, messages, and landing pages

• Perform market and competitor analysis

• Work alongside the landing page team to maintain consistent messaging between ads and landing pages

• Analyze test outcomes and suggest which aspects to scale, discontinue, or further evaluate

• Document experiments and insights

• Collaborate with media buying, video editing, graphic design, and landing page teams

• Actively highlight challenges, opportunities, and innovative ideas

⛳️ Requirements

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related discipline is advantageous

• Preferred 1–3 years of practical experience with Meta ad campaigns

• Strong grasp of Meta Ads metrics and campaign efficacy

• Capability to analyze successful and unsuccessful ads and articulate reasons for their performance

• Proficient in developing, testing, and refining creative concepts

• Skill in converting insights into actionable recommendations and clear briefs

• Proactive, organized, and capable of managing multiple tests simultaneously

• Keen interest in creativity and consumer behavior

• Experience with direct-to-consumer (DTC) or e-commerce brands and cross-functional creative teams is a significant advantage

• Familiarity with creative briefs, hooks, angles, user-generated content concepts, landing page testing/conversion rate optimization, and/or various international markets is a considerable asset

• Willingness to learn and potential for growth

• Fluent languages should be stated in the application

🏝️ Benefits

• Support for your professional development

• A diverse and collaborative team atmosphere

• Opportunities to enhance your skills

• A global, dynamic agency setting