Facebook Ads Specialist

This is a fully remote position, open to applicants in Hong Kong.

📋 Description

• Assist in creating engaging ad copy and selecting visuals (images/videos) that reflect the brand's identity.

• Set up and oversee ad campaigns in Facebook Ads Manager, defining campaign goals, budgets, and timelines.

• Plan and execute A/B tests to assess the effectiveness of ad components such as visuals, headlines, and copy.

• Support senior team members in client communications, especially concerning campaign performance and strategic insights.

• Collaborate closely with designers, copywriters, and marketing team members to produce cohesive ad campaigns.

• Ensure precise scheduling and timely execution of ad campaigns.

• Perform various tasks as assigned, enhancing team flexibility and contributing to campaign success.

⛳️ Requirements

• 2 years of experience or a strong interest in digital marketing or paid social media (e.g., social media internships, coursework).

• Familiarity with Facebook Ads Manager and a desire to learn about campaign structure, targeting, and optimization.

• Strong organizational capabilities with attention to detail and the ability to meet deadlines.

• A creative mindset with the ability to think visually and work effectively with design-oriented colleagues.

• Excellent communication skills—comfortable discussing campaign metrics and insights.

• Data-driven and inquisitive—interested in testing, analyzing results, and iterating for improvement.

🏝️ Benefits

• Opportunities for professional development.