Facebook Ads Specialist

This is a fully remote position, open to applicants in Hong Kong.

📋 Description

• Aid in the setup of campaigns, A/B testing, and daily operations within Meta Ads Manager under the direction of the Senior Ads Specialist.

• Participate in performance analysis at the market level for designated regions.

• Monitor creative performance, timelines for KOL ad rights, and scheduling of campaigns.

• Create and present creative briefs informed by performance data for video editors and graphic designers.

• Conduct audits of competitors focusing on offers, creative approaches, copy, and landing pages.

• Assist in coordinating efforts between media buying, creative, and PR/KOL teams regarding timelines for deliverables and feedback processes.

• Proactively raise questions and share ideas, seeking guidance when necessary.

• Execute ad hoc tasks and adjust to changing priorities.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field is advantageous but not mandatory.

• Preferred 1–2 years of practical experience with Meta ad campaigns.

• Strong analytical skills with the ability to identify anomalies and explore their root causes.

• Clear and actionable verbal and written communication skills.

• Strong organizational skills, attention to detail, and the ability to coordinate projects effectively.

• A collaborative approach to cross-functional teamwork.

• Dedication to the development of professional and technical skills.

• Skills in strategic and innovative problem-solving.

• Capability to utilize AI to enhance independent decision-making.

🏝️ Benefits

• Support for your growth.

• A diverse and collaborative team environment.

• Opportunities for professional and technical skill advancement.

• Exposure to various international markets.