Events Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement marketing strategies for each event to enhance registration growth and achieve attendance objectives.

• Collaborate with Portfolio Marketers, Sales, Audience, Events, Operations, and Editors to ensure that strategies are coherent across channels and align with editorial standards and brand voice.

• Work with Audience Development to create and segment lists, refine outreach tactics, and support ticket sales and renewals, while monitoring underperforming audiences, collaborating on mitigating strategies, and adapting to evolving marketing plans.

• Design and manage event-specific campaigns through email, telemarketing, social media, influencers, partnerships, and media agreements to broaden reach and maximize visibility.

• Oversee the creation of advertisements, video content, media kits, and other promotional materials, while independently producing most graphics and email designs (excluding image headers provided by the design team).

• Develop and maintain event websites (using WordPress, Unbounce, CVENT) in collaboration with Events and Operations; handle discount codes, pacing reports, and attendee communications.

• Utilize Salesforce, Outreach, and Google Sheets to manage databases, track conversions, evaluate ROI, and optimize campaigns.

• Assist Sales and Events teams with sponsor visibility, logo placement, and marketing assets; identify and engage high-value attendees for executive-level programs.

• Provide lead-generation campaigns and marketing materials to support Sales in sponsorship and attendee acquisition.

• Attend and support events to gather firsthand insights, manage check-in and customer service, drive live social promotion, and assist with logistics including setup, tear-down, and sponsor activations.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred; equivalent professional experience will be considered.

• 2+ years of marketing experience, preferably with an emphasis on events, digital campaigns, or audience engagement.

• Strong organizational abilities to manage multiple projects and meet deadlines in a fast-paced environment.

• Excellent written and verbal communication skills; capable of effective collaboration across Sales, Audience, Events, Operations, and Editorial teams.

• Practical experience with marketing and CRM platforms (Salesforce, Outreach, MailChimp, or similar), along with proficiency in Microsoft Office and Google Workspace.

• Familiarity with digital marketing strategies, including email, social media, paid campaigns, and web content management.

• Solid understanding of TradeOut execution for event sponsors.

• Analytical mindset with the capability to track KPIs, assess ROI, and modify campaigns based on performance metrics.

• Customer-oriented attitude, adaptable, detail-focused, and proactive in problem-solving.

🏝️ Benefits

• Remote work environment, with occasional travel required for company events, team meetings, etc.

• Generous vacation, sick, float, and bereavement paid time off.

• Twelve paid office holidays each year.

• Comprehensive benefits package to address your health needs (medical, dental, vision, life, disability, and more).

• Fully paid medical leave after one year of service.

• Attractive 401(k) plan with matching contributions and immediate vesting.

• Mission-driven culture with a passionate, professional team.

• Strong commitment to maintaining work-life balance.