Event Marketing – Programs Manager

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Plan, coordinate, and implement both in-person and virtual events, such as trade shows, customer roadshows, partner gatherings, and webinars aimed at driving pipeline and revenue.

• Collaborate closely with marketing and sales teams to develop programs, campaigns, and initiatives that enhance pipeline and revenue generation.

• Work in tandem with demand generation and digital marketing teams to enhance field programs through digital channels, including email marketing, paid media, and social media campaigns.

• Assess and report on campaign effectiveness using key marketing KPIs, including MQLs, demos, pipeline, revenue, and ROI.

• Implement lead nurturing and follow-up strategies in collaboration with the lifecycle marketing team, SDRs, account managers, and account executives.

• Participate in trade shows and events to promote the product and generate demos for the sales team.

• Develop and implement high-impact marketing programs through a data-driven approach, focusing on pipeline and revenue growth. Identify and apply various strategies to engage new prospects and explore expansion opportunities with current customers.

• Establish goals and define metrics for each marketing campaign to optimize pipeline generation and sales speed. Track campaign metrics, perform post-campaign assessments, analyze results, and provide recommendations for future enhancements.

• Assess and cultivate partner demand generation opportunities. Foster relationships with new and existing vendors and associations to enhance market penetration.

⛳️ Requirements

• A minimum of 3 years of field marketing experience within a B2B SaaS or technology organization.

• Proficient in campaign orchestration, persona development, and understanding the buying cycle.

• Proven ability to adapt marketing programs based on performance data, sales feedback, and business insights.

• Willingness to travel monthly, occasionally multiple times within a month.

• Experience in enterprise-level sales.

• Comprehensive understanding of Account-Based Marketing (ABM) with practical experience in implementing ABM strategies.

• Proven track record in managing trade shows, field events, and executive roundtables with measurable success.

• Strong analytical capabilities to measure and enhance campaign performance through data-driven insights.

• Excellent communication and collaboration skills, enabling effective cross-functional work with sales, product marketing, and demand generation teams.

• Familiarity with partner marketing strategies and experience in co-marketing with technology or channel partners.

• A Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.

• Practical experience in managing multiple initiatives, campaigns, and deliverables concurrently.

• Self-motivated individual who can work independently and proactively address challenges while taking ownership of tools and processes with minimal supervision.

🏝️ Benefits

• In addition to your compensation package, we offer medical, dental, and vision health insurance benefits with an HSA plan.

• Disability insurance.

• A 401k plan.

• Generous paid time off (PTO).

• Paid holidays.

• Additional benefits.