Events Marketing Manager – Experiential, Field Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the comprehensive planning and execution for key industry events, such as Groceryshop, NRF, NACS, FMI Midwinter, along with other Retail, CPG, grocery, and convenience-channel exhibitions.

• Oversee the entire event lifecycle, which includes contracting, budgeting, booth strategy and design, sponsorship selection, staffing, logistics, on-site execution, and post-event evaluations.

• Collaborate with Sales leadership on pre-show account targeting, organized meeting programs, and VIP/happy hour events.

• Create and manage campaigns before, during, and after shows through email, LinkedIn, and direct mail.

• Organize and execute customer appreciation dinners, receptions, and VIP experiences.

• Assist in customer validation and advisory sessions with Customer Success and Product Marketing teams.

• Innovate and produce virtual experiential events that go beyond standard webinars.

• Manage the self-hosted Zoom and HubSpot webinar program from topic development to follow-up sequencing.

• Collaborate with Growth and Product Marketing to ensure alignment of virtual events with campaigns, content, and product launches.

• Plan and execute regional dinners, meetups, and industry networking events.

• Act as the main Marketing liaison to Sales for event participation and pipeline objectives.

• Develop a repeatable playbook for pre-, during-, and post-event processes, including target account lists, lead capture and scoring, and defined follow-up actions.

• Monitor and report on event performance in HubSpot across Influenced, MQL, SAL, SQL, and Opportunity stages.

• Manage the events budget, negotiate contracts and sponsorships, oversee expenditures, and optimize the event calendar for maximum ROI.

• Report directly to the CMO and work in collaboration with Sales, Product Marketing, Product, Customer Success, Growth, SDRs, and AEs.

⛳️ Requirements

• 5–10 years of experience in B2B events, field marketing, or experiential marketing, preferably within a SaaS or technology company focused on Retail, CPG, grocery, or convenience sectors.

• Proven experience managing tradeshow programs from booth strategy through to execution.

• Experience overseeing a webinar or virtual events program from start to finish.

• Strong ability to collaborate with Sales, establish joint goals, drive attendee lists, and focus on pipeline results.

• Experience in designing innovative, non-traditional virtual and in-person activations.

• Proficient in managing budgets, vendor relationships, and contract negotiations.

• Excellent project management skills with the capability to handle multiple events at once.

• Hands-on experience with HubSpot or similar marketing automation/CRM systems for campaign development, lead routing, and ROI analysis.

• Familiarity with Zoom for webinar production.

• Outstanding written and verbal communication skills, along with the ability to present plans and results to Sales leadership and executives.

• Willingness to travel around 25%, including some evenings and weekends during event schedules.

• Preferred: Experience in marketing to grocery, CPG, retail, or convenience-store audiences.

• Preferred: Knowledge of ABM programs and named-account event targeting.

• Preferred: Experience with lead capture and badge-scanning tools such as Validar and event technology stacks.

• Preferred: A portfolio showcasing creative virtual event concepts.

🏝️ Benefits

• Health insurance

• Dental insurance

• Vision insurance

• 401(k)

• Paid time off

• Support for professional development