Events Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of PetDesk's event marketing strategy and its implementation across tradeshows, conferences, veterinary association events, and virtual gatherings, ensuring alignment with growth objectives and pipeline goals.

• Create and oversee the annual events roadmap, identifying, assessing, and proposing new event opportunities that yield measurable business outcomes.

• Foster event-sourced pipeline generation by collaborating with Sales and Marketing leadership to set objectives, enhance event performance, and improve conversion rates throughout the event lifecycle.

• Spearhead comprehensive event planning and execution, encompassing logistics, vendor management, registrations, travel coordination, booth activations, promotional campaigns, and on-site event oversight.

• Develop and implement integrated engagement strategies before, during, and after events to maximize attendee interaction, meeting generation, lead capture, and opportunity creation.

• Work closely with Marketing Operations to guarantee precise event attribution, lead routing, campaign tracking, reporting, and assessment of event-driven business outcomes.

• Evaluate event performance and provide actionable insights regarding event-sourced pipeline, opportunity creation, ROI, and overall business impact to guide future investment choices.

• Oversee event budgets and vendor relations, ensuring financial responsibility, operational excellence, and strong returns on investment.

• Act as the on-site leader during events, proactively addressing issues, navigating unforeseen challenges with professionalism and composure, and ensuring a seamless experience for attendees, customers, partners, and internal stakeholders.

• Collaborate across functions with Sales, Customer Success, Product Marketing, and Design while creating scalable processes and playbooks that facilitate the ongoing growth of PetDesk's events program.

⛳️ Requirements

• A minimum of 3 years of experience in event marketing, field marketing, or demand generation within the B2B SaaS, healthcare technology, or a related sector.

• Proven track record of managing events that generate measurable pipeline, opportunities, and revenue impact.

• Demonstrated capability to navigate unexpected challenges, make decisions under pressure, and maintain a calm, professional demeanor in high-visibility situations.

• Strong skills in cross-functional collaboration with experience working closely with Sales, Marketing Operations, and executive stakeholders.

• Willingness to travel up to 30-40% of the year to support event execution.

• Familiarity with Salesforce, marketing automation platforms, event technologies, and reporting tools.

🏝️ Benefits

• Medical coverage for employees and dependents (80-90% covered by employer).

• Employer HSA contribution with HDHP.

• 401(k) match up to 3.5%.

• Dependent Care Flexible Spending Account (FSA).

• Dental & Vision coverage available.

• Basic Life and AD&D Insurance.

• Short and Long Term Disability.

• Flexible Time Off & 12 Paid Annual Holidays.

• Paid Parental Leave.

• Pawternity Leave, Financial Pet Adoption Support & Subsidized Pet Insurance.

• $250 Annual Stipend for Learning and Development.