Events Marketing Lead

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Take charge of event marketing for HCP and B2B partnerships as a key demand-generation channel.

• Be responsible for managing qualified pipeline and revenue generated for HCP sales and enterprise.

• Distribute the event marketing budget across various shows, sponsorships, in-house events, and partner events.

• Assess sponsorship opportunities and make informed investment decisions.

• Create designs for tradeshows, dinners, exclusive events, and webinar programs focused on pipeline conversion.

• Oversee the annual event calendar with goals and outcomes centered on revenue.

• Establish and uphold KPIs and quarterly event calendars aligned with activation and pipeline objectives.

• Facilitate strategic internal roadshows and identify potential flagship events.

• Discover conferences and submit abstracts to secure speaking opportunities.

• Organize company speaking engagements, ensuring internal speakers are matched to appropriate stages.

• Act as a spokesperson for Tiny Health at both in-person and virtual events.

• Develop scalable event ROI dashboards and attribution systems.

• Provide monthly reports on returns from event expenditures.

• Oversee booth design, setup, and logistics for on-site shows.

• Manage event vendors and contractors from selection through execution.

• Assign and coordinate staff attendees across various shows and booths.

• Arrange and manage team travel and logistics for events.

• Collaborate effectively with Leadership, HCP Sales, B2B Partnerships, and D2C Marketing.

• Mentor and lead an Events Manager.

• Supervise contractors and part-time hires involved in event execution.

• Set standards for Tiny Health’s event presence and enhance the function.

⛳️ Requirements

• Minimum of 7 years in B2B, demand-generation, or event marketing, with direct accountability for pipeline and revenue results.

• Proven track record in designing tradeshow and webinar event programs that yield qualified pipeline and ROI.

• Strong comprehension of demand generation and conversion funnels.

• Demonstrated experience showing revenue impact derived from events.

• Familiarity with the health and wellness industry and sound judgment in engagement strategies.

• Experience in coordinating logistics for both live and online events.

• Competence in driving virtual partner events, including lead capture and conversion strategies.

• Background in a fast-paced, venture-funded startup environment.

• Proficiency in CRM systems such as HubSpot or Zoho.

• Experience managing registrations, scoring leads, tracking pipeline influence, and analyzing campaign data for ROI and CAC through A/B testing.

• Excellent project management and communication skills.

• Experience in coordinating with vendors, agencies, and internal stakeholders.

• Strategic campaign orchestration across events, content, paid and organic social media, and email nurturing.

• Understanding of buyer persona definition, full-funnel management, ABM, and effective lead handoff to sales with well-defined SLAs.

• Highly analytical with the capability to structure ambiguous data and establish reliable attribution and ROI reporting.

• Strategic thinker capable of assessing long-term tradeoffs.

• Self-directed, proactive, and comfortable navigating ambiguity.

• Preferred: experience in health/wellness companies.

• Preferred: familiarity with remote work and proficiency in Slack.

• Preferred: prior experience in people management, including developing and nurturing direct reports.

🏝️ Benefits

• Remote-first work environment.

• Working hours are set within a 2-hour window from 9 am–6 pm CST.

• Ambitious mission centered on wellness and microbiome science.

• Emphasis on ownership, experimentation, and a dynamic work atmosphere.

• Commitment to transparency with no hidden agendas.

• High standards and a culture that values humanity.

• Opportunities to influence company development.

• Chance to expand the events function as the company grows.