Events Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee and coordinate industry events for key segments of Geotab’s operations, encompassing pre-event planning, execution, and post-event assessments.

• Administer the event vendor budget, manage invoicing processes, and generate timely and precise budget reports.

• Take the lead on various components of Geotab’s flagship annual event, Geotab Connect. Collaborate with Business Development, Segment Managers, Product teams, and other internal departments as necessary. Provide daily support in liaising with production vendors.

• Conduct research, assess, and recommend strategic software solutions that enhance efficiencies, reduce costs, and establish processes that meet business requirements (e.g., iCapture, Sendoso, Cvent, etc.).

• Stay informed about industry trends, recognize challenges and opportunities, and suggest actions to relevant stakeholders. Collect, integrate, and analyze information/research to understand the target audience's perspectives to aid in the planning of future events.

• Develop and maintain an extensive database of industry contacts, vendors, and venues.

• Create event-specific organizational tools such as production timelines, contact lists, and on-site deliverables schedules, ensuring alignment among all internal and external participants supporting designated events/projects.

• Manage, oversee, and foster relationships with external vendors (e.g., Skyline, metroConnections, etc.) to ensure alignment of services and production with internal branding guidelines, budgets, and strategic business objectives.

• Collaborate with Revenue Generation (Sales) stakeholders to ensure strategic goal alignment and provide insights on event-related sales initiatives.

• Work with leadership to implement Salesforce.com and Marketing Cloud campaign structures, along with associated lead tracking and nurturing automation processes, to identify ROI for each event.

• Spearhead the creation of event-specific content, communications, and materials for pre-event, execution, and post-event phases, including outbound emails, social media campaigns, videos, presentations, collateral, signage, and more.

• Regularly update the company-wide global events calendar, ensuring all details are accurate and current.

• Execute programs and events to a high standard, promoting innovation and creativity in planning and execution.

• Support Geotab’s global strategic initiatives.

• Maintain high levels of customer satisfaction to foster business retention and growth through repeat events and established relationships.

⛳️ Requirements

• 5-8 years of experience in Event Management.

• A post-secondary diploma or degree specializing in Business Administration, Marketing, or a related field.

• CMP Designation (Certified Meeting Planner) is highly regarded.

• Exceptional accuracy and attention to detail are essential for effective event execution.

• Ability to adapt and perform well under pressure, responding to rapidly changing priorities and deadlines.

• Proven capability to thrive in a dynamic, geographically diverse, and fast-paced environment.

• Experience in budget management.

• Capable of transitioning between generating innovative ideas and driving continuous process improvements.

• Strong verbal and written communication skills, with the ability to influence both external and internal stakeholders.

• Demonstrated history of taking ownership and achieving results.

• Proven analytical skills and data-driven decision-making abilities, with a focus on making business recommendations to enhance event performance.

• Proficient in using software programs, including, but not limited to, Google Suite for business (Sheets, Docs, Slides).

• Willingness to travel 15% - 20% for events (mainly within the US).

🏝️ Benefits

• Flexible working arrangements.

• Home office reimbursement program.

• Baby bonus & parental leave top-up program.

• Opportunities for online learning and networking.

• Incentive program for electric vehicle purchases.

• Competitive medical and dental benefits.

• Retirement savings program.