Events & Demand Generation Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Design, implement, and enhance integrated marketing initiatives that foster qualified demand and promote pipeline growth.

• Take ownership of the strategy and execution of event marketing and demand generation campaigns.

• Oversee email and nurturing campaigns utilizing platforms like Constant Contact and Microsoft Dynamics.

• Create and sustain audience segmentation strategies.

• Spearhead the strategy, planning, and execution of all Tier 1 and Tier 2 events.

• Handle event logistics comprehensively, including product placement and coordination with vendors.

• Supervise the creation of collateral for events and demand generation.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, or a related discipline (or equivalent experience).

• 5-7+ years of B2B marketing experience, particularly emphasizing demand generation and event marketing.

• Demonstrated experience in managing digital campaigns, webinars, and in-person events that enhance pipeline growth.

• Proficient in marketing automation, CRM platforms, and email marketing tools (e.g., Microsoft Dynamics, Constant Contact).

• Strong analytical capabilities with the ability to assess performance and convert data into actionable insights.

• Exceptional organizational and project management skills, capable of managing multiple projects concurrently.

• Excellent communication skills and experience in collaborating across sales and marketing teams.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits, including medical, dental, and vision coverage.

• Opportunities for professional development and continuous learning.

• Flexible working hours and remote work options.

• Supportive and inclusive company culture.