Event Marketing Specialist

This is a fully remote position, open to applicants in Colorado, +7 more states.

📋 Description

• Develop and oversee PAR's yearly tradeshow and sponsorship schedule.

• Assess sponsorship prospects and negotiate agreements with event organizers and vendors.

• Perform competitive event analysis to identify opportunities for enhancing PAR's visibility.

• Ensure all sponsorship obligations are met and optimize event investments.

• Manage event budgets while communicating budget status, risks, and recommendations.

• Lead the comprehensive execution of over 50 tradeshows, conferences, sponsorships, and field events annually.

• Collaborate with the Senior Events Manager on the overall events strategy.

• Work alongside Sales to enhance attendee engagement, plan meetings, staff events, and conduct post-event follow-ups.

• Provide support to executives and leaders onsite with their schedules, speaking engagements, customer meetings, and logistics.

• Ensure that event leads are effectively captured, routed, and measured.

• Monitor performance, pipeline contribution, and business impact.

• Collaborate with Product Marketing, Demand Generation, Corporate Communications, PR, and Social Media on integrated event campaigns.

⛳️ Requirements

• 2–4 years of experience in event marketing, event management, or field marketing, ideally within B2B technology or SaaS sectors.

• Demonstrated success in planning and executing tradeshows, conferences, sponsorships, or field marketing initiatives from strategy to execution.

• Strong project management capabilities with the ability to handle multiple priorities and a high-volume event portfolio.

• Outstanding communication and relationship-building skills with executives, sales leaders, vendors, and cross-functional teams.

• Ability to influence, collaborate, and align diverse stakeholder groups.

• Experience in managing event logistics, sponsorship deliverables, vendors, and budgets.

• Keen attention to detail, strong problem-solving skills, and proactive execution.

• Willingness to travel approximately 20% for onsite event execution.

• Familiarity with Swoogo, monday.com, Microsoft 365, Salesforce, or similar event management systems.

• Knowledge of CRM and lead capture platforms.

• Comfortable utilizing AI tools for event planning, reporting, and operational efficiency.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Competitive salary with performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible work schedule and remote work options.

• Generous paid time off and holiday policies.