Event Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement a marketing strategy for events that aligns with business goals and revenue objectives.

• Assess industry events, sponsorships, and speaking engagements based on their strategic importance and anticipated ROI.

• Develop and oversee the annual event calendar in collaboration with cross-functional teams.

• Define objectives, KPIs, and metrics for measuring event success.

• Lead the comprehensive planning and execution of trade shows, customer events, executive programs, and industry conferences.

• Handle contracts, vendors, venues, exhibits, travel arrangements, shipping, and onsite logistics.

• Ensure that events are executed on schedule, within budget, and meet brand standards.

• Prepare internal stakeholders with necessary communications, logistics, messaging, and expectations.

• Collaborate with Sales, Business Development, Product Marketing, Customer Success, and executive teams.

• Work alongside Sales and BDR teams to enhance lead generation, engagement, and follow-up after events.

• Cultivate and sustain relationships with vendors, agencies, and strategic partners.

• Analyze event performance based on pipeline influence, lead quality, engagement, attendance, and ROI.

• Provide post-event analyses with suggestions for enhancements.

• Oversee event budgets, forecasts, contracts, purchase orders, and expenditures.

• Enhance processes, boost efficiency, and scale the event program.

⛳️ Requirements

• Bachelor's degree is preferred.

• 3-5 years of experience in B2B event marketing, field marketing, or integrated marketing.

• Proven experience in planning and executing trade shows, conferences, customer events, or related marketing initiatives.

• Capability to manage multiple projects concurrently while adhering to deadlines and budget constraints.

• Familiarity with CRM systems, particularly Salesforce.

• Knowledge of project management tools like Asana or similar platforms.

• Experience utilizing event management software and marketing technology platforms.

• Proficiency in Microsoft Office, especially Excel and PowerPoint.

• Strong business insight and understanding of how events contribute to marketing and revenue goals.

• Strategic mindset with outstanding project management and organizational abilities.

• Competence in data analysis and using insights to enhance marketing performance.

• Excellent written, verbal, and presentation communication skills.

• Ability to influence and work collaboratively across various teams.

• Robust negotiation and vendor management capabilities.

• Resourceful, proactive, and adaptable in a dynamic environment.

• High attention to detail and dedication to delivering exceptional experiences.

• Self-motivated individual who takes initiative and drives projects to completion.

• Willingness to travel up to 50% based on business and event requirements.

• Capability to occasionally lift or transport materials weighing up to 20 pounds.

• Ability to stand for prolonged periods during event setup, exhibit hours, and teardown.

• Ability to occasionally bend, kneel, push, pull, and manage event equipment as necessary.

• Experience in marketing to associations, nonprofits, or SaaS organizations is preferred.

• Experience in supporting executive-level customer events is preferred.

• Familiarity with account-based marketing (ABM) or integrated campaign execution is preferred.

• Must be eligible to work in the United States without requiring sponsorship.

• Minimum age of 18.

🏝️ Benefits

• Medical, Dental & Vision Benefits.

• 401(k) Savings Plan with Company Match.

• Flexible Planned Paid Time Off.

• Generous Sick Leave.

• Inclusive & Welcoming Environment.

• Purpose-Driven Culture.

• Work-Life Balance.

• Commitment to Community Involvement.

• Employer-Paid Parental Leave.

• Employer-Paid Short-Term Disability.

• Remote Work Flexibility.