Event Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement an annual event marketing strategy that aligns with business goals.

• Enhance engagement for Marathon Health clients through in-person events, the annual hosted client conference, and virtual gatherings.

• Coordinate with cross-functional teams on event logistics, budgets, invitations, design, content, vendors, promotion, and satisfaction/ROI.

• Oversee the complete event lifecycle from initial concept to post-event analysis.

• Craft event messaging and content to generate interest, boost attendance, and encourage follow-up actions.

• Manage event budgets and timelines effectively.

• Supervise agendas, attendee registration, presentations, materials, and evaluation metrics.

• Assist in selecting venues, negotiating with vendors, and setting up AV and production.

• Cultivate relationships with sponsors, internal partners, and external vendors.

• Collaborate with marketing and communications teams to create promotional strategies, content, and audience engagement plans.

• Assess events by using metrics and feedback to guide future initiatives.

• Establish event performance objectives, track attendance and engagement, and generate post-event reports.

• Develop and maintain an event playbook to standardize company-wide events.

• Keep abreast of industry trends and relevant topics.

• Plan and execute both virtual and in-person events, which include webinars, retreats, healthcare seminars, community initiatives, and the largest annual client event.

⛳️ Requirements

• A Bachelor’s degree in marketing, communications, or event management, along with a minimum of 6+ years of relevant marketing and event management experience, or an equivalent combination of education and experience.

• Prior experience directly related to the healthcare industry is highly preferred.

• Strong organizational and project management abilities.

• Capable of managing multiple events simultaneously.

• Proficient in data analysis and event performance reporting.

• Experience in managing both in-person and virtual events, emphasizing the creation of engaging hybrid experiences.

• A proven history of developing innovative event concepts.

• A comprehensive understanding of current industry trends and the capability to research and implement effective event strategies.

• Demonstrated success in planning and executing high-impact events that enhance engagement and brand awareness.

• Excellent communication, negotiation, and relationship-building skills.

• Proficient in event management software.

• Proficient in project management tools, such as Asana.

• Proficient in CRM tools, including Salesforce.

• Ability to adapt swiftly, resolve issues, and make decisions under pressure.

• Willingness to travel occasionally for significant in-person events.

🏝️ Benefits

• FREE Marathon Health services for you and your family, encompassing unlimited free primary care, routine labs, select prescriptions, vaccinations, and virtual mental health care.

• Choose from 2 medical plans, 2 dental plans, and vision coverage.

• Unlimited free mental health benefits and EAP resources.

• Rewards for participating in challenges and healthy lifestyle activities.

• Family-building and hormonal health benefits.

• Paid parental leave.

• Generous PTO or FTO.

• Paid Holidays + A Day for What Matters.

• Company-paid Basic Life and Disability insurance.

• Supplemental Life insurance.

• Spending Accounts.

• 401(k) with employer match and graded vesting.

• Continuing Medical Education (CME) for maintaining and enhancing knowledge, skills, and expertise, as applicable.

• Eligibility for annual incentives.

• Fully remote work arrangement.