Event Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the creation and implementation of marketing strategies aimed at achieving business objectives.

• Design and execute comprehensive B2B marketing campaigns to enhance brand and product visibility, boost sales conversions, and increase audience registrations.

• Collaborate with the show team to generate themes, ideas, and concepts that captivate and engage target demographics.

• Ensure that all content aligns with the brand identity and strategic goals.

• Partner on targeted social media initiatives and channels to raise awareness, drive registrations, and foster community engagement.

• Coordinate pre-event communications with customers in conjunction with the sales team.

• Craft and refine messaging for advertisers, attendees, and sponsors.

• Work alongside partners to disseminate content across various paid, owned, and earned media channels.

• Oversee the production and approval processes for campaign materials.

• Supervise attendee communications related to onboarding, promotions, and logistical operations.

• Provide team tracking and reporting, and facilitate the creation of post-event reports.

• Collaborate with Marketing Operations to analyze key data points using platforms such as HubSpot and Power BI.

• Build and sustain relationships with Sales, Content, Sales Marketing, Marketing Operations, and Operations teams.

• Oversee registration processes to improve customer experience and meet data and marketing objectives.

• Undertake additional marketing tasks as required.

⛳️ Requirements

• Experience in event marketing; familiarity with ticketed marketing campaigns is advantageous.

• Proficient in email marketing and marketing automation tools.

• Skilled in creating various marketing content, including emails, web copy, brochures, and advertisements.

• Background in digital marketing, including email marketing, lead generation, and PPC.

• Experience working with agencies and collaborative partners.

• Strategic thinker and team-oriented individual comfortable in a matrix organizational structure.

• Creative mindset with the ability to identify new opportunities and initiate new projects.

• Knowledge of SEO campaigns and strategies is a plus.

• Familiarity with Adobe Creative Suite applications is beneficial.

• Experience with WordPress is a plus.

• Exceptional organizational and project management capabilities.

• Ability to manage and prioritize multiple projects effectively.

• Proactive and willing to take initiative.

• Strong professional written and verbal communication skills.

🏝️ Benefits

• Unlimited vacation for exempt employees.

• Flexible working locations.

• 401(k) plan with a company match.

• Medical, dental, and vision coverage.

• Inclusive transgender services and fertility benefits.

• Parental and caregiver leave.

• Dependent benefits.

• Commuter benefits.

• FSA benefits.

• Professional development programs such as Toastmasters.

• Mental wellness tools.