Enterprise Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the VP of Enterprise Sales Growth and Operations to convert enterprise revenue objectives into growth marketing strategies.

• Oversee the implementation, assessment, and enhancement of enterprise growth marketing initiatives.

• Take charge of the nurture strategy and its execution across different buyer stages.

• Act as the primary contact for paid media performance, working in conjunction with external agencies.

• Manage enterprise landing pages and campaign experiences effectively.

• Define, monitor, and report on KPIs from initial contact through MQL, SQL, pipeline, and opportunity advancement.

• Collaborate with RevOps to ensure accurate data flow regarding lifecycle stages and reporting.

• Work closely with the enterprise sales team to pinpoint priority accounts.

• Stay informed about B2B growth trends and the latest marketing best practices.

⛳️ Requirements

• Minimum of 4 years of experience in growth marketing, demand generation, digital marketing, or account-based marketing (ABM).

• Strong comprehension of paid media channels including Google Ads, LinkedIn, display advertising, and retargeting.

• Familiarity with AI-driven marketing tools and industry best practices.

• Proven experience in developing and optimizing lifecycle, nurture, lead scoring, segmentation, and campaign automation programs within HubSpot.

• Extensive knowledge of HubSpot across CRM, marketing automation, and CMS functionalities.

• Data-savvy and capable of converting data insights into actionable strategies for sales and leadership teams.

• Understanding of SEO and best practices for AI search optimization.

• Experience collaborating with external agencies and stakeholders.

• Strong project management capabilities.

🏝️ Benefits

• Health insurance

• Life and disability benefits

• 401(k) plan

• Paid time off