Engagement Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the main liaison for key clients, ensuring that marketing objectives are clearly understood, communicated, and implemented.

• Cultivate and sustain relationships with both internal and external stakeholders while offering strategic guidance across various marketing channels.

• Convert client goals into marketing strategies that are rooted in data and analytics.

• Manage multi-channel digital campaigns, which encompass paid social, paid search, SEO, display, online video, and direct mail.

• Contribute to campaign performance analyses and Quarterly Business Reviews by collaborating with analytics and media teams to review data and insights.

• Recognize growth opportunities within current accounts and support the upselling or cross-selling of services.

• Collaborate with media, strategy, analytics, data operations, and creative teams to ensure timely delivery of work.

• Create campaign briefs and facilitate kickoff meetings for new campaigns.

• Develop Scopes of Work and oversee contract processes from inception to execution.

• Manage client financials, initiate invoicing, and prepare forecasting documents.

• Keep client and internal status documents updated and lead project update calls.

• Conduct client meetings, presentations, and reviews of campaign performance.

• Stay informed about industry trends, marketing innovations, and advancements in analytics technologies.

• Work alongside internal team leaders to enhance processes and templates.

⛳️ Requirements

• 8+ years of experience in account management within a marketing or advertising agency, with a focus on digital and direct mail marketing.

• Knowledge of performance marketing, media planning/buying, and the execution of media campaigns.

• Proven experience in managing multiple campaigns simultaneously for clients in insurance, banking, financial services, or healthcare sectors.

• Capability to interpret and act upon marketing analytics, conversion metrics, and attribution models.

• Familiarity with tools such as Google Analytics (GA4), Google Ads, Meta Ads, Trade Desk, LiveRamp, or similar platforms; hands-on keyboard work is not mandatory.

• Excellent strategic thinking, communication, and presentation abilities.

• Highly organized, detail-oriented, and adept at managing various projects in a fast-paced setting.

• Experience handling six- to seven-figure budgets is a plus.

• Understanding of the digital media landscape, including media platforms and Demand Side Platforms (DSPs).

• Familiar with martech stacks and CRMs employed in regulated industries.

• Strong grasp of audience segmentation, lifecycle marketing, and optimization of the conversion funnel.

• Experience with project management tools like Monday.com, Wrike, or others.

• Bachelor’s degree in marketing, business, communications, or a related field.

🏝️ Benefits

• Bonus

• Benefits information can be found at https://www.exlservice.com/us-careers-and-benefits