Email + SMS Strategist, Account Manager, CRM, Retention

This is a fully remote position, open to applicants in Lithuania, +1 more state.

📋 Description

• Take full ownership of the Klaviyo strategy throughout the entire lifecycle for various high-growth DTC brands, including flows for welcome, abandonment, post-purchase, winback, replenishment, VIP, and sunset.

• Strategize, plan, and supervise weekly and promotional campaign sends for each brand.

• Lead designers and copywriters in executing strategic briefs.

• Assess creative work and uphold quality standards.

• Formulate strategies for list growth and segmentation utilizing RFM-based segments and predictive analytics.

• Manage the A/B testing roadmap for subject lines, creative, offers, and sending times.

• Oversee deliverability, which includes list hygiene, sender reputation, inbox placement, and warming.

• Report on email/SMS revenue, flow revenue, revenue per recipient, and LTV impact in straightforward terms.

• Responsible for the revenue targets and retention/lifecycle revenue for assigned brands.

⛳️ Requirements

• At least 4 years of experience managing email/retention strategies for DTC ecommerce brands.

• Direct, hands-on experience in one or more DTC brands with revenues exceeding $100 million.

• Ability to identify the brands worked with and clearly explain what responsibilities were held.

• Experience managing multiple brands or accounts concurrently.

• Experience in directing teams of designers and copywriters.

• Extensive expertise in Klaviyo, including flow logic, conditional splits, dynamic content, segmentation, and the Klaviyo data model.

• Familiarity with SMS through Klaviyo is a plus.

• Proven track record of flows developed, revenue/lift generated, and measurement methodologies.

• Strong judgment in copy and creative aspects.

• Ability to compose briefs, critique drafts, and identify elements that drive conversions.

• Comfort in owning a revenue target and being evaluated against it.

• Preferred: Experience with Shopify or other commerce platforms.

• Preferred: SMS/retention experience beyond email.

• Preferred: Agency or portfolio experience managing multiple brands simultaneously.

🏝️ Benefits

• Comprehensive health benefits.

• Opportunities for professional development.

• Flexible working hours and remote work options.

• Collaborative and innovative work environment.