Email & SMS Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete strategy, implementation, and performance evaluation of email and SMS marketing initiatives.

• Develop and enhance automated flows such as welcome series, abandoned cart reminders, browse abandonment notices, post-purchase communications, replenishment alerts, win-back campaigns, and VIP/loyalty programs.

• Strategically plan and execute the promotional calendar in collaboration with merchandising, creative, and paid media teams across email and SMS channels.

• Segment and target audiences utilizing behavioral, transactional, and lifecycle information.

• Conduct A/B tests on subject lines, sending times, creative content, offers, and SMS messaging.

• Oversee deliverability performance and proactively address any issues that arise.

• Ensure adherence to compliance regulations such as CAN-SPAM, GDPR, and TCPA.

• Provide reports on revenue per recipient, click-through rates, conversion rates, list growth/churn, and ROI at the flow level.

• Manage and enhance the Customer.io instance, which includes workflows, triggers, liquid templating, data pipelines/API integrations, and segmentation logic.

• Collaborate with data and engineering teams to ensure reliable event tracking.

• Stay updated on platform enhancements, industry benchmarks, and best practices in retention marketing.

⛳️ Requirements

• 2–5+ years of practical experience in email and SMS marketing, preferably within a DTC/e-commerce setting.

• Proven proficiency with Customer.io is mandatory.

• Comfortable working with event-based triggers, Liquid/templating logic, and campaign-builder workflows.

• Experience with data pipelines or APIs that connect to a messaging platform is a significant advantage.

• Strong knowledge of segmentation, personalization, and lifecycle marketing strategies.

• Familiarity with the fundamentals of email deliverability, including authentication, warming up, and list hygiene practices.

• Understanding of SMS compliance requirements, including TCPA and opt-in/opt-out processes.

• Ability to extract and analyze performance data effectively.

• Excellent copywriting skills or a strong collaborative ability with copywriters/designers.

• Experience with A/B testing methodologies and the basics of statistical significance.

• Familiarity with Shopify, Klaviyo, or other email service providers/CRMs is a plus.

• Professional-level English communication skills.

• Must be available to work during U.S. business hours.

🏝️ Benefits

• Remote-first work setup.

• Equal opportunity employer.

• Professional-level English communication and availability to work during U.S. business hours.