Email & SMS Associate

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop email and SMS campaigns using Braze, which includes preparing images, uploading creative content, adding alt text, tracking links, and setting up audiences.

• Take charge of pre-send quality assurance by verifying rendering, links, pricing, audience details, and sending settings.

• Organize and launch daily campaigns, transitioning from support roles to full ownership.

• Transform the campaign calendar into briefs and Wrike tickets for better project management.

• Ensure that creative content, copy, and audience targeting remain aligned leading up to the send date.

• Work in collaboration with the Creative, E-commerce, and Merchandising teams.

• Conduct A/B testing for subject lines, creative assets, and campaign timing.

• Communicate test findings and propose recommendations for process improvements.

• Utilize AI tools like Claude to streamline campaign tasks and enhance team workflows.

• Monitor open rates, click rates, and conversion rates to identify performance trends.

• Acquire comprehensive knowledge of the email and SMS programs from the ground up and aim to take full ownership.

• Independently build, quality assure, and schedule campaigns within the first three months of employment.

• Conduct tests, contribute innovative ideas, and take responsibility for a significant portion of the daily program within six months.

⛳️ Requirements

• 0 to 2 years of direct experience in sending email campaigns using email or CRM platforms such as Klaviyo, Iterable, Customer.io, Salesforce Marketing Cloud, HubSpot, Mailchimp, or Braze; experience through internships, freelance work, side businesses, and student organizations is valid.

• Proven ability to learn new tools or skills rapidly and independently.

• Experience using AI tools independently for building, automating, or researching beyond assigned classwork.

• Exceptional attention to detail.

• Capability to accept and apply feedback effectively.

• Well-organized and able to maintain composure under tight deadlines, especially during peak holiday seasons.

• Comfortable with technical tasks and eager to learn basic HTML for emails.

• A bachelor's degree or equivalent experience is required.

• Recent graduates are encouraged to apply.

• Employment is contingent on passing a background check, which includes verification of previous employment dates.

• This position is not available to and cannot be filled by a resident of B.C.

🏝️ Benefits

• Paid time off policies.

• RRSP matching.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Options for supplemental benefits.

• Employee discounts across the brand portfolio.

• Wellness events.

• Perks for cooking classes.

• Recognition programs, including monthly spotlights and Golden Whisk awards.