Email Marketing Specialist

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Take ownership and oversee the essential Klaviyo lifecycle flows for client accounts, including welcome, abandoned checkout, browse abandonment, post-purchase, winback, and replenishment flows.

• Organize the campaign calendar by planning, constructing, quality assuring, and scheduling email and SMS campaigns aligned with each client's promotional timeline.

• Manage segmentation and deliverability by handling segments, suppressions, and sunset logic, while safeguarding sender reputation and ensuring optimal inbox placement.

• Lead the creative process by briefing designers and copywriters for each campaign, and quality assure final assets to ensure brand consistency and regulatory compliance.

• Evaluate campaign and flow performance by tracking metrics such as revenue, open rates, click rates, conversion rates, and utilizing A/B testing to enhance results continuously.

• Ensure that all email and SMS campaigns adhere to relevant regulations, including CAN-SPAM for email and TCPA for SMS, while maintaining compliant messaging for regulated accounts.

⛳️ Requirements

• 2–4 years of direct experience in managing email and SMS marketing for DTC or e-commerce enterprises.

• High proficiency in Klaviyo.

• Demonstrated experience in constructing and managing lifecycle flows, including welcome, abandoned checkout, browse abandonment, post-purchase, winback, and replenishment flows.

• Solid understanding of segmentation and deliverability principles, encompassing sender reputation, inbox placement, list hygiene, suppressions, and sunset logic.

• Ability to effectively brief designers and copywriters, and quality assure email and SMS creative prior to deployment.

• Strong capability to analyze performance data, including revenue, open rates, click rates, conversion rates, and flow-level metrics, utilizing insights to enhance performance.

• Familiarity with e-commerce platforms and analytics tools such as Shopify, Google Analytics, and Segmetrics.

• Knowledge of email, push, and SMS platforms like Klaviyo, PushOwl, Omnisend, Conversio, or GHL.

• Proficiency with AI tools such as ChatGPT and Claude to support research, content development, analysis, and workflow efficiency.

• Practical knowledge of Asana and Slack for project management and communication within the team.

• Strong understanding of email and SMS marketing compliance, including CAN-SPAM and TCPA regulations.

• Hands-on experience with dedicated SMS platforms such as Postscript or Attentive.

• Experience in regulated or high-scrutiny sectors, such as CBD/THC, supplements, or telehealth, along with an understanding of their email and SMS compliance requirements.

• Strong grasp of Shopify and e-commerce economics, including AOV, LTV, and repeat purchase rates.

• Basic HTML skills for email development.

• Experience utilizing Figma or Canva for email and creative asset modifications.

🏝️ Benefits

• Remote work opportunities from anywhere in Pakistan.

• Salary in USD.