Email Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and manage email programs and nurturing campaigns that cater to all phases of the buyer's journey.

• Take ownership of the email channel strategy, automation, list health, and performance reporting.

• Plan and implement email workflows, newsletters, and drip campaigns tailored for extended B2B sales cycles.

• Oversee the email calendar from inception through distribution and analysis of results.

• Create and maintain audience segments based on industry, persona, purchase history, and stage in the sales funnel.

• Craft unique messaging targeted at engineers, procurement teams, and distributors.

• Write compelling copy for technical products and updates.

• Work collaboratively with designers on layout and template development.

• Conduct regular A/B testing and leverage the insights gained.

• Report on metrics such as open rates, click rates, and the impact on the sales pipeline.

• Ensure compliance with CAN-SPAM and GDPR regulations while maintaining high list quality.

• Utilize AI tools for personalization, copy creation, segmentation, and reporting purposes.

• Manage email support for major trade shows, including Pack Expo and Champions of Manufacturing.

• Ensure that event leads are effectively nurtured and actively engaged.

• Collaborate with BDR, Sales, Digital Marketing, Marketing Operations, and Paid Media teams on lead handoff, nurturing tracks, and pipeline objectives.

⛳️ Requirements

• Minimum of 5 years in B2B email marketing or demand generation.

• Proven experience in directly building email campaigns rather than solely managing vendors.

• Proficient in segmentation, nurturing flows, and list management.

• Hands-on experience with Marketo, HubSpot, or a similar platform.

• Familiarity with Salesforce.

• Knowledge of intent data platforms such as 6Sense or Demandbase.

• Understanding of AI applications in marketing workflows, including personalization, content creation, and analytics.

• Experience in manufacturing, industrial technology, or sectors with complex, lengthy sales cycles is advantageous.

• Self-motivated individual capable of building and managing tasks in a lean environment.

• Must reside in the United States.

• Visa sponsorship is not offered.

🏝️ Benefits

• Additional performance incentives may be available.

• Comprehensive medical, dental, and vision coverage.

• 401(k) plan with company matching.

• Coverage for short-term and long-term disability.

• Life insurance benefits.

• Paid time off.

• Parental leave.

• Flexible spending accounts.

• Employee assistance program.

• Remote work options.

• Up to 10% travel required.