Email Marketing Coordinator, CRM Admin

📋 Description

• Maintain and enhance the CRM system to ensure the accuracy and integrity of data.

• Oversee contact segmentation, email lists, and automation workflows.

• Assist with campaign setup, tracking, and performance analysis.

• Manage authentication processes (SPF, DKIM, DMARC) and adhere to deliverability best practices.

• Experiment with and improve subject lines, personalization, and frequency strategies.

• Supervise the gathering, cleansing, and organization of client and prospect information.

• Regularly conduct audits of CRM databases to eliminate duplicates, rectify errors, and maintain compliance.

• Collaborate with sales and marketing teams to align database structure with campaign objectives.

• Implement email cadence and automation strategies for nurturing and engaging clients.

• Execute 1:1 authentication and beta testing of subject lines and timing methods.

• Monitor open rates, click-through rates, conversions, and optimize for better engagement.

• Create and oversee automated workflows that enhance client experiences and improve internal efficiency.

• Track and refine the client journey to ensure timely communication and follow-ups.

• Work with cross-functional teams to synchronize automation with business objectives.

• Assist with marketing event logistics, including communications, invitations, and follow-ups.

• Manage event-related CRM data and facilitate Zoom or virtual event setups.

• Compile research on prospects and attendees to aid outreach (e.g., ALTA new clients, event lists).

• Develop and maintain marketing landing pages and web forms to capture leads and event registrations.

• Ensure seamless integration with CRM and analytics tools.

• Test and optimize forms for conversion rates and user experience.

• Collaborate with design teams to produce branded email templates, graphics, and web assets.

• Ensure adherence to brand guidelines across all creative outputs.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, or a related field.

• 2+ years of experience in CRM management and email marketing.

• Proficiency with major CRM and marketing automation platforms (e.g., Constant Contact, HubSpot, Salesforce, Active Campaign, etc.).

• Strong analytical skills with a background in data management and reporting.

• Familiarity with email authentication, deliverability, and compliance standards.

• Preferred experience in event marketing or client journey automation.

• Knowledge of HTML/CSS for email and landing page customization is preferred.

• Basic graphic design skills (Canva, Adobe Creative Suite, or similar) are preferred.

• Detail-oriented: Ensures data accuracy and consistency in processes.

• Tech-savvy: Comfortable navigating CRM, web, and automation tools.

• Creative & Analytical Balance: Merges design sense with measurable outcomes.

• Collaborative: Works effectively with marketing, sales, and operations teams.

• Organized & Proactive: Efficiently manages multiple tasks and deadlines.

• Proven experience collaborating with U.S.-based business teams.

• Excellent written and verbal communication skills in both English and Hindi.

• Ability to work within core U.S. business hours/time zone expectations - Eastern Standard Time (EST) overlap.

🏝️ Benefits

• Medical insurance.

• Accident insurance.

• Retiral benefits.

• 12 company-paid holidays.

• 2 flexible holidays.

• Privilege/earned leave.

• Casual/sick leave.

• Paid maternity and paternity leaves.

• Weekly wellness events.