Email Marketing Specialist

This is a fully remote position, open to applicants in Poland.

📋 Description

• Set up, launch, and enhance email campaigns utilizing our proprietary email service provider.

• Develop and execute multi-step automated email workflows driven by user interactions.

• Design and oversee sophisticated audience segments to facilitate activation, engagement, retention, reactivation, and promotional activities.

• Conduct experiments, evaluate outcomes, and leverage insights to enhance campaign effectiveness.

• Create and sustain dashboards to monitor essential email and lifecycle marketing metrics.

• Collaborate effectively with Product, Data, Engineering, Marketing, and General Management teams.

• Operate independently in a fast-paced environment, identifying areas for improvement, proposing enhancements, and assisting in process refinement.

• Supervise and enhance the performance of our internal email system.

• Generate data-driven concepts for relevant, personalized email content.

• Lead and facilitate the evolution of the email marketing department into a program driven by AI technology.

⛳️ Requirements

• A minimum of 2 years of practical experience in email marketing, CRM, or lifecycle marketing.

• Familiarity with an ESP, customer engagement platform, or an in-house email system.

• Solid understanding of user journeys, behavioral triggers, lifecycle communication, and funnel-based messaging for online products.

• Robust analytical skills with the capability to track, interpret, and enhance campaign performance.

• Experience working with data, including basic to intermediate SQL proficiency.

• Ability to assess A/B test results in relation to overall performance impact.

• Capacity to collaborate effectively across various stakeholder groups.

• High ownership, attention to detail, and problem-solving capabilities.

• Ability to work autonomously in a dynamic environment.

• Interest in AI tools, experimentation, automation, and continuous improvement.

• Excellent communication skills with English proficiency at B2 level or higher.

🏝️ Benefits

• Flexible working environment - Our teams operate across the globe.

• Competitive compensation and stock options.

• Professional growth and learning opportunities.

• Health and well-being - We provide comprehensive benefits tailored to each country.

• Family-friendly culture.

• Giving back - We support charitable initiatives around the world.

• Open communication.