Email Manager

This is a fully remote position, open to applicants in Washington.

📋 Description

• Configure, customize, and execute numerous high-impact email campaigns weekly within HubSpot, supporting the entire fundraising funnel and all donor pipelines.

• Create and manage segmented and suppression lists, workflows, and automation processes in HubSpot, ensuring a solid understanding of CRM properties, objectives, and pipeline structures.

• Craft engaging email copy for cultivation, solicitation, and stewardship appeals, with insight into what motivates subscribers to interact with email content.

• Regularly conduct A/B tests on email content, collaborating with the Director of Performance Marketing to track tests, analyze results, and apply insights to future email campaigns.

• Adhere to deadlines set within the email editorial calendar, aligning with cross-channel content and initiatives, while updating assigned email tasks in the project management software (Asana).

• Maintain the health and integrity of the HubSpot CRM database and segments, ensuring accurate and current customer information while monitoring unsubscribe and engagement rates as well as list sizes.

• Collaborate with the Director of Growth Operations to integrate the HubSpot CRM with other marketing and sales tools.

• Responsible for achieving email channel KPIs with guidance from the Director of Donor Journey, regularly evaluating progress toward KPIs and making strategic decisions to meet them.

• Monitor, track, and report on email campaign performance (open rates, click-through rates, conversions, etc.), providing analysis and recommendations to enhance effectiveness.

• Regularly update and implement welcome series and workflows for new subscribers.

• Work alongside the Director of Donor Journey to refine and execute workflows and sequences for unengaged, at-risk, and lapsed audiences, collaborating across channels to retain these donors.

• Collaborate closely with the creative and digital teams to develop, test, and share new creative assets and insights.

• Troubleshoot and resolve any issues related to the HubSpot Email system, with support from Marketing Operations.

• Provide regular updates and insights to the Marketing and Growth teams, as well as other relevant stakeholders, regarding email marketing performance and overall email health.

⛳️ Requirements

• Bachelor's degree or equivalent professional experience.

• Over 5 years of experience in email campaign creation and strategy, with a minimum of 2 years in nonprofit fundraising.

• Proven experience using HubSpot to build, deploy, and optimize email campaigns.

• Strong understanding of reporting platforms and KPIs, including Google Analytics and HubSpot.

• Proficiency in Microsoft Office (specifically Word, Excel, and PowerPoint).

• Experience with Asana or other project management tools is a plus.

• Strong copywriting skills, with the ability to translate marketing strategy into effective, compelling email campaigns and clearly convey the organization’s mission.

• Detail-oriented.

🏝️ Benefits

• 13 paid national holidays

• Sick leave

• Paid vacation

• Parental leave

• 401K

• Medical

• Dental

• Vision benefits