Email Growth Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• Create and uphold a well-structured experimentation roadmap, consistently generating and prioritizing hypotheses aimed at enhancing email conversion rates and expanding email marketing as a sign-up channel across all Ruby Labs brands.

• Conceptualize, design, and implement A/B and multivariate tests on subject lines, preview text, email content, CTAs, send timings, sequences, and complete funnel flows, maintaining a strong focus on improving conversion metrics.

• Evaluate test outcomes with statistical precision, derive clear insights, document learnings, and deploy successful experiments across all brands on a large scale.

• Continuously analyze competitors' email strategies to uncover trends, gaps, and opportunities for Ruby Labs to leverage.

• Develop and suggest innovative email sequences, lifecycle flows, and campaign structures aimed at increasing sign-ups and conversions, collaborating with the email team for implementation.

• Monitor, report on, and take ownership of key growth KPIs, including conversion rate, sign-up share from email, revenue per email, and lift from experiments.

• Collaborate closely with the Email Lead, Email Marketing Specialists, Marketing Director, and Data Analysts to align growth priorities and ensure experiments are thoroughly instrumented and measurable.

• Identify and utilize opportunities within our email tools (Customer.io, Mixpanel) to unlock new testing and segmentation capabilities that align with growth objectives.

⛳️ Requirements

• A minimum of 3–5 years of experience in email marketing, growth marketing, or conversion rate optimization (CRO), with a proven track record of enhancing conversion metrics through experimentation.

• Solid experience with Customer.io or similar email automation platforms (Klaviyo, Mailchimp, Brevo).

• Proficient in Mixpanel or comparable analytics tools for tracking experiments and analyzing conversions.

• Strong grasp of A/B testing methodologies, statistical significance, and experiment design.

• A growth-oriented mindset with an intense focus on conversion metrics. You think in terms of funnels, lift percentages, and iterative test-learn cycles.

• Highly analytical. Comfortable with data extraction, report generation, and making decisions based on evidence. You can distinguish between significant results and noise.

• A natural generator of ideas who produces a high volume of creative, testable hypotheses and knows how to prioritize them based on potential impact.

• Strong proficiency in AI tools is essential. We expect this individual to incorporate AI into their daily processes.

• Exceptional written and verbal communication skills in English. The ability to craft clear, compelling email copy for test variants is a significant advantage.

• Experience with subscription-based or direct-to-consumer digital products is essential.

🏝️ Benefits

• Remote Work Environment: Enjoy the flexibility to work from any location at any time, fostering a healthy work-life balance.

• Unlimited PTO: Benefit from unlimited paid time off to recharge and focus on your well-being, without the hassle of counting days.

• Paid National Holidays: Relax and celebrate national holidays with paid time off to unwind and recharge.

• Company-provided MacBook: Enhance productivity with high-quality Apple MacBooks provided to all employees who require them.

• Flexible Independent Contractor Agreement: Experience the advantages of flexibility, autonomy, and entrepreneurial opportunities, including tax benefits, networking prospects, reduced employment obligations, and the freedom to work from anywhere.