Editorial Lead, Weddings & Lifestyle

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of OTM's editorial output, overseeing everything from the initial concept and calendar to the final published product.

• Establish the editorial calendar and decide on coverage across the blog, The Directory, social media, and email communications.

• Manage the real wedding pipeline from the submission stage through to Instagram carousel publication.

• Oversee the editorial content of The Directory, ensuring it remains engaging and up-to-date.

• Supervise one direct report, the Retention Contributor.

• Collaborate with the integrated marketing team and report directly to the Integrated Marketing Director.

• Create and uphold an editorial calendar that aligns with company objectives and marketing channels.

• Craft stories and recurring features, including real weddings, Dream Registries, planning tips, shopping and gift guides, trend analysis, vendor and designer interviews, and coverage of seasonal and cultural events.

• Ensure editorial content aligns with launches, registry initiatives, brand partnerships, and campaign events while maintaining a clear distinction between editorial and promotional content.

• Monitor traffic, engagement, affiliate performance, and email metrics, using these insights to inform future content commissions.

• Review and respond to wedding submissions from couples, planners, and photographers.

• Curate weddings based on editorial criteria, including design, photography excellence, fashion, and sense of place.

• Actively seek out weddings through networks of photographers, planners, and designers.

• Conduct interviews with couples, planners, and photographers.

• Secure complete vendor credits and image sets, managing permissions and delivery timelines effectively.

• Write wedding features and headlines adhering to OTM's house style.

• Select and sequence images, create captions and credits, and publish content in the CMS.

• Adapt weddings into Instagram features, including image selection, sequencing, captions, and carousel creation, in coordination with the Social Media Lead.

• Write and edit blog content covering Dream Registries, planning advice, shopping and registry stories, gift guides, trend articles, interviews, and features on brands and designers.

• Implement SEO best practices, including search-optimized headlines and structure, internal linking, metadata, and refreshing evergreen content.

• Ensure affiliate and product links are accurate and up-to-date.

• Assist The Directory with vendor profile content, new listing onboarding, spotlights, roundups, and connections between Directory members and editorial content.

• Work with the Marketing Assistant to maintain accurate and current Directory listings.

• Identify opportunities to link Directory and blog coverage.

• Provide direction for, brief, edit, and review the Retention Contributor's contributions.

• Align retention initiatives with the editorial calendar to ensure email and lifecycle content draws from published material.

⛳️ Requirements

• Proven experience in wedding or bridal media, including an editorial position at a wedding or bridal publication.

• Demonstrated ability to manage an editorial calendar and determine content production.

• Exceptional writing skills with a portfolio showcasing published features.

• Capability to maintain a consistent house voice.

• Strong interviewing skills.

• In-depth knowledge of fashion, particularly in recognizing gowns and their significance.

• Experience in editing the work of others.

• Comfort in utilizing performance data to guide editorial choices.

• Proficiency in using Instagram as a publishing platform.

• Excellent organizational skills to handle approximately thirty concurrent projects at various stages.

• A unique editorial perspective.

• Nice to have: Experience with CMS platforms such as Shopify or WordPress.

• Nice to have: Familiarity with affiliate and SEO tools.

• Nice to have: Basic photo editing skills.

• Nice to have: An existing network of planners and photographers.

• Nice to have: Experience collaborating with a commerce or registry business.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits including medical, dental, and vision.

• Generous paid time off and flexible work arrangements.

• Opportunities for professional development and career advancement.

• A dynamic and creative work environment.