Editorial Director

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Take ownership of athenahealth’s overarching enterprise narrative and annual narrative arc.

• Integrate company strategy, brand strategy, product evolution, customer value, market dynamics, and key moments into a unified annual editorial agenda.

• Collaborate with Portfolio Marketing on product vision, portfolio strategy, innovation agenda, and launch priorities.

• Ensure coherence in enterprise storytelling through collaboration with Brand, Portfolio Marketing, Executive Communications, Internal Communications, campaign teams, and other stakeholders.

• Direct the strategic messaging function and create enterprise-level messaging frameworks.

• Offer narrative frameworks and editorial guidance for executive visibility and voice plans.

• Act as a senior narrative advisor and editorial reviewer for significant campaigns, announcements, thought leadership, and high-profile events.

• Define enterprise thought leadership priorities and identify unique market perspectives.

• Collaborate on research agendas employing original research, proprietary data, customer evidence, and market insights.

• Function as editor-in-chief of athenahealth.com, establishing editorial direction and standards across owned publishing channels.

• Lead the strategy for organic social editorial content.

• Contribute to defining AEO/GEO strategy and integrating performance signals into narrative and messaging priorities.

• Manage the enterprise editorial calendar and governance model.

• Introduce responsible AI-enabled workflows for research, content creation, reuse, quality assurance, and collaboration.

• Lead, mentor, and develop the Editorial team while enhancing its capabilities.

⛳️ Requirements

• Bachelor’s degree or equivalent practical experience.

• Over 10 years of experience in corporate communications, journalism, brand strategy, or product marketing.

• Extensive experience specifically in the health tech and/or healthcare sectors.

• Proven ability to develop an enterprise narrative and translate it into an annual editorial agenda or narrative arc.

• Experience in creating strategic messaging frameworks and practical storytelling tools.

• Ability to convert complex product, technology, platform, or business strategies into clear narratives for diverse audiences.

• Exceptional editorial judgment and writing proficiency.

• Experience utilizing audience research, market intelligence, customer insights, performance data, or other evidence to inform narrative strategy.

• Familiarity with AI-enabled editorial tools, narrative measurement, answer-engine optimization, generative-engine optimization, and AI-driven information environments.

• Experience in leading or overseeing organic social editorial strategies.

• Demonstrated capacity to lead cross-functional initiatives across marketing, communications, and other teams in a matrixed organization.

• Experience in building, leading, and developing a high-performing team.

🏝️ Benefits

• Annual discretionary bonus plan.

• Variable compensation plan.

• Equity plans.

• Health and financial benefits.

• Commuter support.

• Employee assistance programs.

• Tuition assistance.

• Employee resource groups.

• Collaborative workspaces.

• Flexible work arrangements and digital collaboration tools.

• Book clubs.

• External speakers.

• Hackathons.

• Learning-focused company culture.

• Engaged team support.

• Inclusive environment.