E-Commerce Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create, execute, and oversee paid advertising campaigns on Meta.

• Formulate audience targeting strategies, ad creatives, and campaign frameworks that align with marketing objectives.

• Analyze daily performance indicators such as ROAS, CPA, CTR, CPC, and conversion rates.

• Implement A/B testing on creatives, copy, target audiences, and landing pages to enhance performance.

• Optimize budget allocation and bidding strategies to maximize ROI and scale successful campaigns.

• Work collaboratively with creative, CRO, and marketing teams to ensure cohesive messaging and funnel strategy.

• Monitor and report on campaign performance.

• Keep abreast of changes in platform policies, trends, and best practices in paid media.

• Undertake additional marketing and lead-generation tasks as required.

⛳️ Requirements

• Minimum of 3 years of experience managing paid ad campaigns on Meta.

• Proven track record of managing ad spend between $10k and $50k+ per month, ideally with eCommerce brands.

• Intermediate proficiency in Google Sheets / Excel for fundamental campaign reporting.

• Knowledge of ad targeting and segmentation methods.

• Excellent written and verbal communication skills in English.

• Availability to work full-time in the EST time zone.

🏝️ Benefits

• Flexible work arrangements.