E-commerce Growth Lead

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Take ownership of and enhance Meta advertising campaigns to boost performance and increase ad spending.

• Track campaign performance while optimizing budgets, targeting, creatives, and bidding tactics.

• Create dashboards that offer insight into marketing performance and essential business KPIs.

• Generate high-performing creatives by utilizing existing marketing assets.

• Implement structured A/B tests to enhance campaign efficiency and return on ad spend.

• Design and refine Shopify landing pages.

• Conduct A/B testing across landing pages, messaging, and user experiences.

• Identify and address funnel drop-off points from acquisition through to checkout.

• Enhance Average Order Value (AOV), Conversion Rate (CVR), and email capture effectiveness.

• Optimize the overall ecommerce user experience to maximize revenue.

• Assess the performance of current paid media agencies.

• Suggest enhancements or replacements for agency partners when necessary.

• Source and oversee external freelancers or vendors.

• Ensure agency alignment with campaign goals and KPIs.

• Create scalable processes for vendor management and performance assessment.

• Establish reporting dashboards that monitor key ecommerce metrics.

• Oversee campaign performance and pinpoint optimization prospects.

• Analyze performance trends and deliver strategic recommendations.

• Report on KPIs including ROAS, CVR, AOV, and revenue growth.

• Facilitate data-driven decision-making across marketing strategies.

• Maintain current Klaviyo automation flows.

• Conduct quality assurance on welcome series, abandoned cart, and post-purchase flows.

⛳️ Requirements

• A minimum of 3 years of hands-on ecommerce experience.

• Proven experience in directly managing paid media campaigns.

• Proficiency in optimizing ecommerce conversion rates (CRO).

• Experience in managing Meta advertising campaigns.

• Background in working with CPG brands.

• Experience in optimizing Shopify storefronts and landing pages.

• Familiarity with conducting A/B testing.

• Experience in managing marketing agencies or external vendors.

• Proven ability to build marketing dashboards and reporting systems.

• Experience in startup or high-growth environments.

• Preferred experience supporting beauty, skincare, wellness, or female-focused brands.

🏝️ Benefits

• Flexible work arrangements