Display Ads Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee the strategy, execution, and enhancement of display, video, and various paid media campaigns that align with both acquisition and branding objectives.

• Evaluate and propose opportunities for channel expansion by considering audience alignment, campaign goals, market readiness, and anticipated returns.

• Develop testing frameworks for creative elements, audience targeting, messaging, and placement strategies, utilizing insights gained to enhance performance over time.

• Collaborate closely with the design team and leadership to steer the creation of new creative assets across static, video, and campaign-specific formats.

• Play a vital role in the formulation of brand campaigns in collaboration with the Head of Marketing, while prioritizing performance efficiency and quantifiable results.

• Assist in executing multi-market strategies, tailoring campaigns as necessary for varying growth phases, audience maturity, and regional focus.

• Provide structure and clarity in campaign reporting, aiding the company in comprehending effective strategies, the performance of creative assets, and where to adjust media investments—whether to increase, refine, or pause them.

• Ensure that paid media operations are scalable and resilient, minimizing over-reliance on any single individual.

⛳️ Requirements

• Extensive hands-on experience in paid media across display, video, and performance-driven campaigns.

• A well-rounded understanding of both brand development and direct-response marketing.

• Proven experience managing significant advertising budgets across companies at various growth stages, from startups to more established programs.

• A strong inclination towards testing and the capability to convert data into actionable insights.

• Experience working closely with designers or creative teams to influence campaign assets.

• Ability to thrive in a fast-paced environment where priorities shift and campaign requirements evolve rapidly.

• Excellent communication skills with the capability to collaborate across different functions.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Remote-first culture with flexible work arrangements.

• An opportunity to influence the future of a rapidly growing company and make a tangible impact in the veterinary industry.